Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
ChatGPT Can Now Guess the Location of Photos With Stunning Accuracy
This capability has been around for a while, but OpenAI's o3 model could popularize it in a major way. Social media is already going wild. Here's what happened in our initial tests.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.
Uber Shuttle is launching at the Atlanta airport
This follows LaGuardia and JFK routes in NYC.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
Why smarter ERP data is the key to AI-powered growth
Why is ERP data so valuable? Because it is structured, describes processes, and has a sematic meaning.
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz
Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.
Breaking Into New Markets With PPC: Key Considerations
PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.