HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success
In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.
JCA MEDIA UNVEILS INNOVATION SOLUTIONS TO TRANSFORM DIGITAL MARKETING
JCA Media, a leading innovator in the digital marketing industry, officially launched their pioneering suite of solutions designed to empower businesses to thrive in the ever-evolving digital landscape.
Klaviyo introduces AI to enhance digital marketing
A company specializing in digital marketing solutions, announced today the launch of Klaviyo AI, a new suite of artificial intelligence features designed to assist businesses in improving customer experiences and driving revenue growth across various channels.
Eyeota & Proximic partner to unlock cookieless predictive audiences
The expanded partnership allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments.
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.
Building an Email Marketing List
Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.
Programmatic Advertising: Where the future of digital marketing is headed
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Introducing Roger & James: A meeting of marketing minds
Taking their 10-year relationship to the next level, Tampa’s award-winning digital marketing agency Roger West Creative & Code and Orlando’s Digital Brew, an Emmy-winning video production company, have merged.
Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know
Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?
Top 5 Reasons You Should Be Using Facebook For Advertising
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start. Here are the top 5 reasons businesses should be using Facebook for advertising.
6 Ways To Boost Email Engagement By 86%
So here are the transformative strategies that will result in higher engagements and conversions: