Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
The 11 Microsoft apps I ditch on every new Windows install - and the 11 I keep
A default installation of Windows 11 includes dozens of Microsoft apps. Which ones are worth keeping, and which ones should you uninstall? These are my top picks.
How to Optimize Your Email Clickthrough Rates
This article will cover five areas to focus on to help you maximize your email clickthroughs.
Estée Lauder continues generative AI push with Adobe integration
The beauty marketer will integrate Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix introduces new Automations to help businesses turn customer actions into revenue and stronger engagement
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Image Optimization Market Insights: Fueling Growth in Digital Marketing and E-Commerce , Most Leading Companies - TinyIMG, Nekkra UG, ShortPixel, Piio, ImageKit.io
Global Image Optimization Market reached US$ 153.2 Million in 2023 and is expected to reach US$ 238.7 Million by 2031, growing with a CAGR of 5.7% during the forecast period 2024-2031.
The best website builders: Expert tested
We tested the best subscription-based website builders, which help you create your site with features like AI site building, 24/7 customer support, SSL certificates, and more.
Sojern launches fully managed e-mail marketing service for hoteliers
Marketing platform Sojern has rolled out a fully managed e-mail marketing service that is said to be the hospitality industry’s first solution to streamline marketing, making it easier for hoteliers to drive direct bookings, build guest loyalty, and reduce OTA dependence.
Operational excellence with AI: How companies are boosting success with process intelligence everyone can access
According to the Process Excellence Network, 2025 will see a laser focus on operational excellence as a pillar of survival and competitiveness. Optimized process flows — the right people, following the right rules at the right time — make for happier customers, more motivated employees, better staying power and a healthier bottom line. And it’s against this backdrop that technologies that power process intelligence have gained significant traction.
The Best Email Marketing Software for 2025
Read on for all our top picks, links to our in-depth reviews of each, and buying advice to help you choose the right email marketing solution for your business.
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy
As email marketers, this is a great opportunity to show gratitude to your customers and subscribers and rake in profits by giving them Thanksgiving gifts in the form of exciting offers and discounts through engaging emails. In a nutshell, you need to make your Thanksgiving emails exciting and exceptional to STAND OUT in the teeming inbox.