Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals
Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Agentic AI is changing online meeting platforms: Moving from silent observer to active participant
Online meetings used to be much the same as their physical world counterparts.
Gemini just got ChatGPT's best productivity feature, plus Audio Overviews
You can now edit documents in real time and generate Audio Overviews, all from the Gemini interface.
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn introduces AI and automation tools to improve ad performance
Gemini just got ChatGPT's best productivity feature, plus Audio Overviews
You can now edit documents in real time and generate Audio Overviews, all from the Gemini interface.
MENA marketing disrupted: Trends and predictions shaping the rest of 2025
At Google, we’re on a journey to empower marketers to harness this potential. We're already collaborating with leading thinkers across the region to explore and implement technologies that will define tomorrow's campaigns, a trajectory that has 2025 starting with promise.
The Power of Social Media and Digital Marketing in Motorsports
Motorsports has seen tremendous growth on a global scale, with more engagement and interest from audiences worldwide than ever before.
Beyond RAG: SEARCH-R1 integrates search engines directly into reasoning models
Large language models (LLMs) have seen remarkable advancements in using reasoning capabilities. However, their ability to correctly reference and use external data — information that they weren’t trained on — in conjunction with reasoning has largely lagged behind.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
Akia launches new email and SMS marketing tools for hotels
The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.
OpenAI’s surprise new o3-powered ‘Deep Research’ mode shows the power of the AI agent era
Deep Research builds on OpenAI’s O Series of reasoning models, specifically leveraging the soon-to-be-released full o3 model (a smaller and less powerful model, o3-mini, was just launched on Friday). The full o3 model can analyze vast amounts of information and integrate text, PDFs, and images into a cohesive analysis.
4 reasons you’ll love my favorite Apple Fitness+ workout as much as I do
I’ve been an Apple Fitness+ subscriber since late 2024. Notice how I didn’t say I’ve been using Apple Fitness+ since then? It’s because it has taken me until recently to find a workout plan that keeps me coming back. I love it, and here are the four reasons I think you will too.
9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.