Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
Email Marketing Is Great Again Thanks to This Platform
In the dynamic landscape of digital marketing, email continues to be a cornerstone for businesses aiming to connect with their audience. However, with inboxes flooded daily, capturing and retaining customer attention has become increasingly challenging. Enter Blings, a platform revolutionizing email marketing by integrating personalized, dynamic, and interactive video content, rejuvenating email campaigns’ effectiveness.
Email Marketing Software Market to Reach USD 3.8 Billion by 2032, Driven by Rising Demand for Personalized Customer Engagement , Research by SNS Insider
The Email Marketing Software Market is witnessing robust growth, propelled by the increasing adoption of digital marketing strategies.
Latest Innovative Report On Healthcare Digital Marketing Market 2025; Top Business Strategy, Industry Growth Factors, Healthy CAGR with Industry Segments Like Capacity, Type, End User, Distribution Channel , ARworks, CG Life, CubeZoo
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
Who’s using AI the most? The Anthropic Economic Index breaks down the data
AI is reshaping the modern workplace, but until now, its impact on individual tasks and occupations has been difficult to quantify. A new report from Anthropic, the AI startup behind Claude, offers a data-driven view of how businesses and professionals are integrating.
How Mailrelay can improve the email marketing success of its Users
There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything. However, this type of marketing cannot completely replace other types of digital marketing, especially email marketing. Email marketing is one of the oldest forms of digital marketing because it came along with the Internet. Since people first discovered the Internet, it wasn't long before they recognized email as one of the most basic Internet-based messaging mediums.
Akia launches new email and SMS marketing tools for hotels
The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.
OpenAI’s surprise new o3-powered ‘Deep Research’ mode shows the power of the AI agent era
Deep Research builds on OpenAI’s O Series of reasoning models, specifically leveraging the soon-to-be-released full o3 model (a smaller and less powerful model, o3-mini, was just launched on Friday). The full o3 model can analyze vast amounts of information and integrate text, PDFs, and images into a cohesive analysis.
Top 10 Trends Shaping Digital Marketing in 2025
Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.