Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
ChatGPT’s second birthday: What will gen AI (and the world) look like in another 2 years?
It is now just over two years since the first appearance of ChatGPT on November 30, 2022. At the time of its launch, OpenAI viewed ChatGPT as a demonstration project designed to learn how people would make use of the tool and the underlying GPT.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Degrees vs. credentials: Why Employers Should Rethink Education for Tomorrow’s Digital Marketers
Employers are struggling to find qualified candidates as industry demands evolve faster than the workforce can adapt
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
AI in Email Marketing: Creating Smarter, More Engaging Campaigns
The email marketing industry is changing quickly due to advances in technology, and artificial intelligence (AI) is now an essential element in creating more successful and engaging campaigns. By using AI-driven tools, marketers can build smarter campaigns tailored to meet the specific preferences and behaviors of each individual subscriber.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Digital Marketing Experts: Your Partner for Online Success
In today’s fast-paced digital landscape, businesses face the constant challenge of standing out in an ever-growing sea of competitors. This is where digital marketing experts come into play.
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Natural Talent Hive Announces Initiative to Elevate Creative Standards in Influencer Marketing
Kou Chaichian champions a shift towards more creative and impactful influencer marketing at Natural Talent Hive and Fixated
You can talk to the AI hosts of your NotebookLM podcast now
Google's NotebookLM gets a redesign that lets users interact with its AI-generated podcasts in a whole new way.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
The enterprise verdict on AI models: Why open source will win
The enterprise world is rapidly growing its usage of open source large language models (LLMs), driven by companies gaining more sophistication around AI – seeking greater control, customization, and cost efficiency.