#Email related marketing articles

Is your email platform built for today’s email challenges?

Email has gotten complicated. Is the platform your email team is using equipped to handle it?

With Google Gemini, Android Auto could make your drive safer, more enjoyable

Google is in the process of rolling out Android Auto 14.0 to the public. While the update doesn’t include any new features, it suggests a significant change is coming.

Macs finally get a taste of an overhauled Mail app

Apple redesigned the Mail app on iPhones with the release of iOS 18.2 update back in December, but strangely skipped the treatment for iPads and Macs. The company has finally made a course correction with the macOS 15.4 and iPad OS 18.4 developer beta updates, which are now available for testers.

Data, Digital & Strategy: Essential Competencies For B2B Marketing Growth

As marketing shifts toward hyper-personalisation, automation and AI-driven insights, the most successful teams will be those that invest in both people and technology, writes Gurtej Singh ChawlaIn today's fast-paced business environment, a high-performing B2B marketing team is essential for organisational growth. Recognising and nurturing key competencies can transform teams into significant contributors to success.

How to Optimize Your Email Clickthrough Rates

This article will cover five areas to focus on to help you maximize your email clickthroughs.

What Is A / B Testing in Digital Marketing?

No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.

A Guide To Enterprise SEO Strategy For SaaS Brands

Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.

3 high-impact email automations you need to drive revenue

Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.

New Wix Automations Makes It Easy To Grow Revenue And Engagement

Wix introduces new Automations to help businesses turn customer actions into revenue and stronger engagement

Acoustic Unveils 2025 Marketing Benchmark Report

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance

The biggest email newsletter mistake B2B companies keep making

If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and results.

The best website builders: Expert tested

We tested the best subscription-based website builders, which help you create your site with features like AI site building, 24/7 customer support, SSL certificates, and more.

Key Digital Marketing Trends for 2025

THEUN KNOWN explores some of the top trends and share examples of how brands can use them

Sojern launches fully managed e-mail marketing service for hoteliers

Marketing platform Sojern has rolled out a fully managed e-mail marketing service that is said to be the hospitality industry’s first solution to streamline marketing, making it easier for hoteliers to drive direct bookings, build guest loyalty, and reduce OTA dependence.

Mistral releases new optical character recognition (OCR) API claiming top performance globally

In a sea of competing reasoning models, the company has introduced Mistral OCR, a new optical character recognition (OCR) API designed to provide advanced document understanding capabilities.

Latest Apple OS land in beta, these are all the new features to try

While many of the features have been around since the earlier beta releases, this represents a chance to try in a more finalized and stable state. These are the best bits to play with now:

Google Merchant Center to align click reporting with Google Ads

You can expect some of your current and old reports to change when this update happens.

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.

Digital Marketing Benchmark Report – Early Learnings in 2025

We’ve collected and validated more than 40 key findings, backed by data, real-world application, and expert analysis, that you can apply right now to refine your strategy and drive measurable results.

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