How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Rethinking digital transformation for the agentic AI era
Generative and agentic AI have the potential to revolutionize not just digital strategies and outputs but your digital organization itself. Here are three areas where CIOs should take AI’s lead in reorganizing how digital transformation work gets done.
Email Marketing Performance Statistics By Usage, Strategy, ROI, Automation and Facts (2025)
By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.
Emails That Engage, Not Just Inform
At Together Films, we treat email marketing as a craft—clarity meets personality and every word earns its place. Our approach blends conversational warmth with razor-sharp precision, cutting through inbox noise without sacrificing authenticity. We don’t want robotic templates, designed simply to communicate; instead we aim for compelling, human-centric copy designed to connect.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
7 strategic insights business and IT leaders need for AI transformation in 2025
Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.