Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
The Future of Email Marketing: Trends to Watch in 2024 and Beyond
With technology evolving and consumers demanding more, email marketing is evolving to new heights. New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily craft personalized pieces of content that create an unforgettable experience.
How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue.
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.
Digital Marketing Strategies and Trends for 2025
As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Trends Shaping the Legal Marketing Industry in 2025
To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
You Should Know These Email Marketing Stats in 2025
Marketing pros love email, with 44% of them saying email is their most effective marketing channel, a greater percentage than for any other channel.
How To Use Customer Intelligence To Grow Your Business
You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
The Rise Of Micro-Communities: What This Means For Social Media Marketers
Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, audiences.
11 SEO Tips To Boost Your Restaurant Visibility In Search
Learn strategic and practical tips to boost your restaurant's online visibility and engagement through SEO.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.
The 4 principles of modern marketing
Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.
Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights
In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!