How To Scale Your Business Using Zero-Party Data
Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.
The significance of email marketing and UK businesses
SMBs throughout the United Kingdom rely heavily on email marketing to reach new customers, share updates, and build trust. Statista released important email marketing metrics for SMBs operating across Great Britain. The following data confirms the significance of email marketing as the most widely used, cost-effective, and converting marketing medium: