Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts.
zip debuts 50 AI agents to kill procurement inefficiencies—OpenAI is already on board
zip, the $2.2 billion procurement platform startup, unveiled a suite of 50 specialized artificial intelligence agents on Tuesday designed to automate the tedious manual work that plagues enterprise purchasing departments worldwide. This marks what industry analysts call the most significant advancement in procurement technology in decades.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
From prompt chaos to clarity: How to build a robust AI orchestration layer
AI Orchestration
Threads adds new dedicated feed for fediverse content
Users can now search for federated accounts from within the Meta service.
How to blend AI and human input in your content approach
Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction
Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.