The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
Boost Black Friday sales with the ultimate 85-step campaign checklist
Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.
Balancing storytelling, culture, martech and AI for long-term profitability
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
Digital Marketing Experts: Your Partner for Online Success
In today’s fast-paced digital landscape, businesses face the constant challenge of standing out in an ever-growing sea of competitors. This is where digital marketing experts come into play.
Top 10 digital marketing platforms in 2024
If you’re looking to invest in digital marketing services in 2024, there are a lot of platforms out there that cater to a wide variety of needs—from SEO and content marketing to social media and PPC campaigns. Two platforms worth checking out are Zonewebsites and GoRefr, but there are also several others that offer great services for businesses of all sizes. Here’s a roundup of some top sites where you can find digital marketing services:
ERP modernization: Still a make-or-break project for CIOs
ERP transformation remains a big mandate and undertaking for IT leaders — and not one most relish doing. But done well, a new ERP implementation can unleash untapped business benefits. Here, CIOs share ERP update experiences and advice.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!
What Does an Ads Manager Do? Insight from Sarah Mae Ives on Kickstarting Your Career in Digital Ads Management
Whether you're a digital marketing enthusiast or seeking a career change, there's plenty of room to make your mark. From understanding your audience to crafting meaningful messages, you'll be at the forefront of driving business success.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.