How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
Google just leaked images of the upcoming Android redesign
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
Korl launches platform orchestrating AI agents from OpenAI, Gemini and Anthropic to hyper-customize customer messaging
Korl, a startup launched today, hopes to overcome these challenges with a new platform that works across multiple systems to help create highly-customized communications. The multi-agent, multimodal tool uses a mix of models from OpenAI, Gemini and Anthropic to source and contextualize data.
Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.
OnePlus owners could get an iPhone Dynamic Island feature in Android 16
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
AI comes to Reddit's main search bar - who needs Google now?
Over one million people a week already use Reddit Answers, but that number is about to explode.
I tested ChatGPT's Deep Research against Gemini, Perplexity, and Grok AI to see which is best
Deep Research scours the web to learn about your query and then generates a detailed report. But which AI does it better?
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Breaking Into New Markets With PPC: Key Considerations
PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Google launches a Gemini app for iPad
With Google I/O 2025 right around the corner, it's a safe bet that we'll be hearing about more features and integrations for the AI assistant later this month.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
6 hidden but handy Android features that make my life easier - and how
These lesser-known Android features may have slipped under your radar - but you'll be glad to have them at your fingertips when you need them.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Google launches first-party data setup, iOS app conversion tracking tools
Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.