#Guide related marketing articles

How to benchmark PPC competitors: The definitive guide

Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.

Short-Form video’s impact on digital marketing

In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

How businesses can win over AI skeptics

In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

A quick guide to Google and Yahoo’s new email marketing guidelines

The revised guidelines affect all senders and additional requirements apply for high-volume senders

Maximize your reach: A beginner’s guide to video SEO

Video SEO, or optimizing your video content for search engines, is akin to traditional SEO practices but with a twist. It involves a mix of keyword research, optimizing titles, and ensuring your videos are easily discoverable on search engine results pages (SERPs). By following a few key steps, you can elevate your video content and drive more organic traffic to your site.

Guide To Email Marketing

In terms of reaching customers, email marketing falls somewhere between the vast, impersonal reach of a billboard and the highly personal feel of a handwritten note. Since the first marketing email was sent in 1978, email marketing has grown into a flourishing industry that sends millions of messages daily. We’ll explore specific guidelines, email etiquette and email marketing best practices to help small businesses add an email marketing strategy to their overall business marketing plan.

JD Duarte Decodes Digital Sales in ’Cracking the Code of Online Selling: Lessons from an eCommerce Expert’

In today’s digital age, online selling has become an integral part of the business landscape. Duarte’s guide offers invaluable insights, practical advice, and expert strategies to help both newcomers and seasoned professionals master the art of online selling and achieve success in the digital marketplace.

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Email List Building Automation & Segmentation In 2024 Beginners Guide Launched

eBizLifestyle announces a new guide covering the 301K Challenge by Igor Kheifets, teaching entrepreneurs how to build their email lists from scratch.

SEO fundamentals: The different types of keywords

Whether you’re aiming to sell a product, educate your audience, or stand out among competitors, selecting the right keywords is crucial. From informational to transactional, each type serves a unique purpose in the vast landscape of search engine optimization. Let’s embark on a journey to unravel the mysteries of SEO keywords, setting the stage for a strategy that’s as robust as it is effective.

A Guide to Retail Email Marketing in India

This guide delves into the transformative potential of personalization, equipping you with actionable strategies and insights tailored to the Indian retail landscape. Packed with compelling statistics, practical examples, and essential considerations, this comprehensive resource will be your compass on the journey to mastering email marketing that resonates deeply with your audience.

A Marketer’s Guide To Generative AI Startups

Marketers know all about hype. And generative AI is in the middle of a feeding frenzy.

Business Newsletter & Email Marketing Strategy Guide Released By ScottHall.co

The new guide from digital marketing specialist, Scott Hall, takes readers through the process of starting up a successful business newsletter, using the latest email marketing techniques.

The Essentials of Digital Marketing for Small Businesses: A Comprehensive Guide from John Lawton of Minneapolis

This comprehensive guide delves into each of these strategies, offering insights and actionable tips to help small businesses thrive online.

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