#Influencers related marketing articles

Digital Marketing: 8 Major Changes From the Last 10 Years

Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:

Influencer marketing surges: Here’s what the numbers say

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Community Building For Marketers: Finding Your Why

Explore the concept of community building as a marketing tool in our modern age, and how it impacts growth strategies.

YouTube set for major upgrade to make it more like Netflix and Prime Video

YouTube will reportedly launch a redesigned version of its Smart TV app in the coming months, with a new front page and more services.

How to start in Digital Marketing? A guide for 2025

Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.

JUYO Launches Inventive Marketing Software for Digital Entrepreneurs

JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.

How ChatGPT search reshapes the B2B buyer’s journey

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.

Content marketing in 2025: 6 strategies you can’t ignore

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Beyond the basics: 7 digital marketing trends for hotels in 2025

In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.

7 power moves to accelerate your PPC career

Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.

Retail media’s impact on holiday advertising rises: Sensor Tower

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.

The essential digital marketing trends to watch in 2025

In this blog, we’ll give you a sneak peak into some of the key digital marketing trends from the report. We also outline some actionable pro tips for you to make an impact with your digital marketing campaigns in 2025.

Top 10 Marketing Ideas for Your Small Businesses in 2025

This list of 10 powerful marketing ideas for small businesses will help you attract more customers, boost engagement, and drive sustainable growth in 2025. Let’s dive in and put these strategies to work for your business.

The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.

Digital Marketing in 2025: How AI and Emerging Tech Are Reshaping Strategies

As we progress through 2025, the digital marketing arena is experiencing transformative shifts. Emerging technologies and evolving consumer behaviors are redefining strategies, compelling brands to adapt swiftly. This article delves into the pivotal trends shaping digital marketing in February 2025, offering insights into how businesses can harness these developments to maintain a competitive edge.

Predictive Analytics Methods to Improve Email Marketing

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.

Why SEO Is So Important in Digital Marketing in 2025

It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

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