How influencer mentions impact brand image [Infographic]
Influencers are influential; it's in the name! The question, however, is why that is. It's important to know how influencer mentions work to determine whether they're necessary for your brand. We've outlined some ways influencer marketing can impact a brand's image!
Future-Proofing Your Social Marketing Strategy in 2024
Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.
5 Innovative Marketing Strategies for Franchises in the Digital Age
It's no secret the marketing landscape for franchises — and all businesses, for that matter — has evolved dramatically over the past few years. The rise of social media, search engine optimization (SEO) and targeted advertising has offered new opportunities for franchise businesses to reach and engage with their audience. Here are five innovative marketing strategies for franchises in the digital age:
The Social Shopping Revolution: How Social Commerce is Reshaping Digital Marketing
The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.
The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know
The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.
QR TIGER Unveils 2024's Digital Marketing Trends
We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.
Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions
GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.
Rogerwilco enhances digital marketing through AI-based product
Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck.
7 forward-looking digital marketing tips for small business owners
This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.