Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
Uber Eats will now let users create and share lists of their favorite meals
Food influencers will also be getting in on the action.
Ascendant Group Celebrates 20 Years of CEO Branding Excellence at Dubai’s 4th Annual Digital Marketing, Advertising, and Technology Confex
The Global Leader in CEO and Executive Branding Commemorates Two Decades of Transformative Storytelling and Strategic Partnerships with a tribute to clients and partners at Dubai's Premier Industry Event
Digital Marketing for Restaurants: 11 Strategies for 2024
Digital marketing for restaurants is essential to thrive in a highly competitive landscape. With customers increasingly turning to online platforms for recommendations, reviews, and reservations, a strong online presence can make or break your business.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
CIO intangibles: 6 abilities that set effective IT execs apart
From conflict management to personal branding, today’s most successful CIOs recognize the importance of developing a blend of nuanced, less easily definable skills for an increasingly executive role.
How To Create Winning Mobile App Marketing Campaigns
Mobile apps are more than just a convenience — they’re a direct pathway to customer loyalty, engagement, and revenue growth. Brands that invest in app development often find themselves with a powerful tool for enhancing user experiences, streamlining services, and fostering brand loyalty.
New brands burst into celebrity influencer space
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
2024 Digital Marketing Strategy Guide
Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and using social media. Getting your marketing on these platforms will improve your conversion results, leading to more sales and revenue.
The Ultimate Guide to Digital Marketing for Startups
Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.
Kristina Kajic Receives a 2024 Global Recognition Award for Innovation
Kajic's business model, which integrates the monetization of social platforms and direct selling approaches, has influenced the industry, setting new standards for success in digital marketing. Her strategies have driven her business achievements and created opportunities for aspiring entrepreneurs worldwide.
Google Expands Store Ratings In Search Results To New Markets
Google expands store ratings in search results to Australia, Canada, India, and UK.
What FCB’s stealthy data unit says about the future of agency creativity
Client demand for services like CRM is driving double-digit revenue growth for FCB/Six, which has recently expanded into global territories like India.
Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization
Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and content updates.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Top 21 Online Marketing Platforms for Digital Marketing in 2024
As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing.
Why Marketers Are Spending Less on Social Media
In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.