Facebook is changing its primary metric to ‘views’
Facebook will use ‘views’ to measure how content on the platform is performing, regardless of format.
Instagram will let creators test experimental reels on random people
Trial reels won’t appear on the creators main reels tab or be shown to their existing followers.
Instagram DMs add live location sharing and nicknames
Instagram is adding the ability to share your live location with friends in your DMs for up to one hour at a time so you can find each other when arriving at concerts, outings, and other gatherings. The feature works within Instagram’s direct messages, which also gets a few other new features, including sticker packs and nicknames.
NASA’s AI Earth Copilot will take your questions about our planet
The AI tool is designed to make it easier to access and understand NASA’s database of information.
I've tested a lot of AI tools for work. These 4 actually help me get more done every day
My top picks are easy to use, boost my productivity at work - and most are free.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
Facebook global ad revenue to surpass $100B in 2024: WARC
Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.
Threads says 35 million users signed up in November
Meta’s Twitter alternative added more users last month than competitor Bluesky has right now.
Macy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life as it commits to storytelling across all channels.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
Threads’ next update is a search feature that finds the post you’re looking for
You’ll be able to search for posts filted by profile and date range on Threads, soon.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
Gmail Statistics By Users, Emails, Social Media, Clients, Region, Features and Facts
Gmail Statistics: Email marketing campaigns are now possible thanks to many email service providers. While there are several options, Gmail is the most popular one. Gmail not only lets you send and receive emails, but it also supports businesses in their marketing efforts.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.