#IntegratedMarketing related marketing articles

How to leverage SendGrid Translation for global email marketing success

In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.

OpenAI rolls out ChatGPT for iPhone in landmark AI integration with Apple

OpenAI demonstrated its new iPhone integration on Wednesday as iOS 18.2 rolled out to users, bringing ChatGPT directly into Siri, writing tools and camera features.

Adobe Express partners with Box

Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.

Uniphore acquires ActionIQ and Infoworks

The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.

Email Marketing Software Market Global Trends, Growth Opportunity To Reach 10.89% from 2022 to 2031

The global email marketing software market is growing due to affordable digital ads, AI-driven personalization, internet surge, and rising digitization.

The two approaches to AI implementation: Collaboration vs. independence

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

Threads now allows users to follow fediverse accounts directly in its app

The app still doesn't allow users to reply to other fediverse accounts, however.

PPC experimentation vs. PPC testing: A practical breakdown

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.

OpenText expands AI capabilities to improve enterprise productivity and ROI

There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.

Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses

The AirGo Vision is available now, featuring visual recognition powered by OpenAI’s GPT-4o AI.

23 WordPress Alternatives Best For SEO

This guide covers various options, from user-friendly website builders to open-source solutions, to help you find the right WordPress alternative for your website.

Nvidia's AI audio model, Claude's new features, and funding for AI agents: This week's AI launches

Each week, Quartz rounds up product launches, updates, and funding news from artificial intelligence-focused startups and companies.

Enterprise AI gets closer to data with Couchbase’s new Capella AI services

Database platform developer Couchbase is looking to help solve an increasingly common problem for enterprise AI deployments. Namely how to get data closer to AI in as fast and as secure an approach as possible. The end goal is to make it simpler and more operationally efficient to build and deploy enterprise AI.

Roku is building its content into Google TVs

Movies and shows on The Roku Channel are now searchable directly via the Google TV home screen.

ServiceNow open sources Fast-LLM in a bid to help enterprises train AI models 20% quicker

Training a large language model (LLM) is among the most costly and time consuming exercises for enterprises. A new open-source model being released today by ServiceNow could make a big difference, with the promise of training 20% faster, saving enterprises time and money.

Adobe partners with Amazon Web Services to supercharge AI-driven customer experiences

Adobe is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

Pinecone expands vector database with cascading retrieval, boosting enterprise AI accuracy by up to 48%

Pinecone has made a name for itself in recent years as being one of the leading native vector database platforms. Pinecone is continuing to differentiate in an increasingly competitive market with new capabilities to help solve enterprise AI challenges

Anthropic releases Model Context Protocol to standardize AI-data integration

One decision many enterprises have to make when implementing AI use cases revolves around connecting their data sources to the models they’re using.

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