LS Digital launches CoMMeT for advertisers and marketers
LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimization and measurement process.
Three Case Studies in Integrating Contact Management with Segmented Email Marketing
In marketing, we talk about segmentation. We talk about contact management. We don’t often talk about how important it is to use the two together. Heidi Tolliver-Walker documents three examples that showcase just how powerful the transition from a nonintegrated to an integrated solution can be.
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
Connected packaging on the rise in 2024
Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their marketing.
Check Point Software Technologies Ranked as a Leading Email Security Provider in Latest Industry Analyst Report
Continuing Excellence: Check Point Harmony Email & Collaboration Achieves Its Fifth Leadership Accolade in Just Over a Year
Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation
HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.
Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership
Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
Tuta Mail adds new quantum-resistant encryption to protect email
Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.
How To Win Deals In The High Tide Of Overwhelming Sales Emails
This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.
Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year
BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.
10 Best Email Marketing Software Of 2024
Email is alive and well in 2024. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why we have no shortage of email marketing software to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the 10 best email marketing services available.
Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo
Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.
Proton Mail enhances user privacy with hide-my-email alias integration
Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.
Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support
By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%
Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses
WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
7 forward-looking digital marketing tips for small business owners
This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.
Click2Mail unveils revolutionary CRM Hub
Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.
Accelerate Media Inc. Announces AI Addition to Digital Marketing Strategies
Accelerate Media Inc., a ground-breaking marketing agency founded in 2005 by Melissa Lord and headquartered in Winnetka, California, is announcing a significant shift in its digital marketing strategies. The agency is integrating artificial intelligence (AI) into its operations, proclaiming a new era of inventiveness and advancement in the industry.