#IntegratedMarketing related marketing articles

Microsoft supercharges Fabric with new data tools to accelerate enterprise AI workflows

Today, Microsoft kicked off its Ignite conference, talking about all things AI, including how it has assembled the largest AI agent ecosystem and will allow enterprises to build more such apps using any of the 1,800 large language models it has on offer.

AI search wars heat up: Genspark adds Claude-powered financial reports on demand

Back in June 2024 — an eternity in the fast-moving generative AI sector — a startup founded by Microsoft, Google, and Baidu alumni called MainFunc launched its first product, Genspark, an AI search engine.

The targeted approach to cloud and data CIOs need for ROI gains

The CIO is increasingly leading the digital charge with cloud and analytics, especially in retail and service companies. But inherently intertwined is the close connection to revenue generation, where IT priorities are also evolving.

ServiceNow rolls out enterprise AI governance capabilities to accelerate production deployment

ServiceNow has long been a cornerstone of enterprise IT operations with its flagship Now platform.

From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing

Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – but generative AI is catapulting marketing’s old tricks to new heights.

OpenText expands AI capabilities to improve enterprise productivity and ROI

There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.

Snowflake Build: the 4 biggest announcements on Cortex AI and more

At this year’s annual BUILD conference, data architecture giant Snowflake went all in to give its customers advanced capabilities, including some long-previewed features, to easily mobilize their datasets to build and share powerful AI applications.

I've tested a lot of AI tools for work. These 4 actually help me get more done every day

My top picks are easy to use, boost my productivity at work - and most are free.

OpenAI launches ChatGPT desktop integrations, rivaling Copilot

When OpenAI released desktop app versions of ChatGPT, it was clear the goal was to get more users to bring ChatGPT into their daily workflows. Now, new updates to Mac OS and Windows PC versions encourage users to stay in the ChatGPT apps for most of their tasks.

Business in the age of AI: From economies of scale to ecosystems of success

With neither infrastructure nor silos to slow it down, World Central Kitchen delivers a million meals a day, every day. It also delivers important lessons for your business.

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

MailReach Unveils Cutting-Edge Solutions for Email Marketing Success

MailReach has launched a new suite of tools to enhance email marketing campaigns addressing deliverability challenges with advanced technology like email warmup, spam testing, and real-time analytics.

How my 4 favorite AI tools help me get more done at work

I've tested a lot of AI tools. These are the four I use almost daily to enhance my productivity.

The best AI search engines of 2024: Google, Perplexity, and more

Artificial intelligence can optimize your search experience, and getting started is both free and easy.

AI-Enhanced Keyword Selection In PPC

Supercharge your PPC keyword game with AI. Learn how AI can take the grunt work out of keyword research and give you actionable insights for better campaign results.

Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services

Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.

How AI can drive modern marketing transformation

AI has the potential to revolutionize digital out of home advertising.

Inside Disney’s increasingly global approach to selling holiday ads

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of entertainment content during the holidays last year.

Gen AI as a software quality tool? Skepticism is fading as more organizations implement it

IT pros' attitudes toward using generative AI as a quality assurance and testing vehicle have shifted significantly over the past 12 months, a new survey found.

The power of business semantics: Turning data into actionable AI insights

There’s no question the future of business data and decision-making is driven by AI. And with steady advancments in AI, organizations across industries feel the pressure to drive innovation across the end-to-end process. But the foundational challenge to achieve success with AI is data fragmentation.

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