#IntegratedMarketing related marketing articles

Which LLM should you use? Token Monster automatically combines multiple models and tools for you

Token Monster, a new AI chatbot platform, has launched its alpha preview, aiming to change how users interact with large language models (LLMs).

Emotive voice AI startup Hume launches new EVI 3 model with rapid custom voice creation

New York-based AI startup Hume has unveiled its latest Empathic Voice Interface (EVI) conversational AI model, EVI 3 (pronounced “Evee” Three, like the Pokémon character), targeting everything from powering customer support systems and health coaching to immersive storytelling and virtual companionship.

Best Email Marketing Software of 2025

Email marketing software helps businesses communicate with their subscribers via personalized and relevant messaging, such as newsletters, promotional offers, event invitations, and product updates. This software helps automate and manage email communication with prospects and customers by generating mailing lists for sending bulk emails.

OpenAI updates its new Responses API rapidly with MCP support, GPT-4o native image gen, and more enterprise features

OpenAI is rolling out a set of significant updates to its newish Responses API, aiming to make it easier for developers and enterprises to build intelligent, action-oriented agentic applications.

Google Expands AI Features in Search: What You Need to Know

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.

What Salesforce’s $8B acquisition of Informatica means for enterprise data and AI

Salesforce is making a big bid to become a much larger player in the enterprise space, announcing today an $8B acquisition of Informatica. The move will bring together two large, established enterprise software providers with decades of real-world experience.

How to integrate CTV with other PPC channels for a full-funnel growth loop

CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Twilio unveils new features for customer data platform

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.

Podcasts: The New Frontier in Digital Marketing

"Podcasts allow brands to reach audiences in a way that is both intimate and expansive," says Zvi Zidon, CEO of 360 Nexus Marketing. "They offer a platform for storytelling that is unmatched in its ability to build trust and foster a loyal community."

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.

Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome

Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.

Google's Gemini Is Coming to Cars: This Automaker Is the First to Sign Up

As you drive your Volvo to work or book club, Gemini can craft text messages, give you the news, or show EV chargers.

Adopting agentic AI? Build AI fluency, redesign workflows, don’t neglect supervision

The work ecosystem as we know it is about to change, with agents — the “next frontier of generative AI” — set to augment human decision-making for good. At the beginning of the year, the BCG AI Radar global survey said two-thirds of companies are already exploring AI agents.

Why the future of marketing depends on a smarter MOps function

Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.

FLUX.1 Kontext enables in-context image generation for enterprise AI pipelines

The company also announced its new BFL Playground, where people can try out BFL’s models before letting them loose on enterprise applications.

Google made it clear at I/O that AI will soon be inescapable

If you've been holding off on using AI, it may become increasingly difficult to do so.

Microsoft just taught its AI agents to talk to each other—and it could transform how we work

Microsoft announced a significant expansion of its Copilot Studio platform at Build 2025 today, introducing multi-agent systems that allow different AI agents to collaborate on complex business tasks, along with new developer tools, security enhancements, and integration.

G2 Icons Suggest 6 Best Email Marketing Platforms They Use

When I need the real scoop on marketing tech, I skip glossy vendor decks and ask the people knee deep in campaigns, aka G2 super users and icons.

You.com’s ARI Enterprise crushes OpenAI in head-to-head tests, aims at deep research market

You.com has launched ARI Enterprise today, claiming its advanced research platform defeats OpenAI’s comparable offerings in 76% of head-to-head tests and achieves industry-leading accuracy on independent benchmarks.

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