Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
44 best ChatGPT prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
How to boost local SEO: 4 AI-driven tactics that get results
Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
SEO vs. GEO: What’s different? What’s the same?
Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
8 must-have SEO tools every marketer should use in 2025
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
Apple is eyeing a ChatGPT-like search, but it must focus beyond Siri
Siri needs an AI overhaul, but Apple must really focus on Safari to reap the benefits.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Maximize the value of your existing content: A proven method to boost your visibility
Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.
What's on Your Wrist? Our Readers' Top Wearable Picks for 2025 Revealed
In our latest Readers' Choice survey, our audience weighs in on the best wearable tech for health, fitness, and everyday life. Find out which brands receive your highest (and lowest) ratings.
Topical authority: How to become the go-to resource on your topic
Want to outrank competitors? Learn how to build topical authority, earn trust with Google, and become the go-to source in your niche—fast.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Beyond the keyword: How AI is forging the future of enterprise search
In the rapidly evolving landscape of artificial intelligence, the very definition of “search” is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search is shifting toward understanding and reasoning over data in a conversational interface, and ultimately, enabling autonomous AI agents to reshape how work gets done in an organization. This evolution — driven by innovations like vector search, knowledge graphs, and agentic reasoning — is reshaping how businesses access, understand, and act upon their vast troves of information.