Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
New content strategies for handling AI-powered search
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.
Adobe Premiere Pro vs. Apple Final Cut Pro: Which Video Editing App Should You Use?
I've been testing both for years and can walk through all the most important aspects you need to consider before committing to either.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority
Google massively expanding AI Overviews for travel, entertainment
Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Google Ads Display Keywords: Everything you need to know
Learn how Google Ads display keywords function as both content and audience targeting,
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
What Content Works Well In LLMs?
Explore the importance of content in LLM and how it impacts AI chatbots and SEO for enhanced visibility and quality.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.