Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
How to Use Email Retargeting To Retain Customers
Retargeting is a marketing tactic to re-engage individuals who’ve interacted with your brand. Do it well, and you have a good shot at boosting sales.
The future of SEO content is video – here’s why
The future of SEO content is video – here’s why
Insight Data achieves record-breaking 5 million email deliveries in 2024
Insight Data, the UK’s leading construction and glazing industry data specialists, has announced a significant milestone in its email marketing operations, successfully delivering 5 million emails to recipients in 2024 – its highest-ever annual total.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Want analytics for your Threads posts? Meta is testing the feature now
In its ongoing rivalry with Bluesky to attract X defectors, Meta is testing a feature that brands and creators.
Adobe Appoints Lara Balazs as Chief Marketing Officer
Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.
The show’s not over: 2024 sees big boost to AI investment
Global AI deal volumes reached 1,245 during Q3 2024, a level not seen since Q1 2022 reflecting how confident and resilient investors are about investing in AI.
Net Atlantic Unveils New NextMail Email Marketing Platform - Fusing Technology with Human-Centered Design
Net Atlantic Labs project is a testament to pushing boundaries, and demonstrating the idea that technology should enhance, not replace, the human experience
Top Digital Marketing Trends for Real Estate Agents
As the real estate industry continues to evolve, embracing digital marketing trends has become critical for agents who want to stay competitive.
Reinforce Lab: A Rising Global Digital Marketing Leader Expanding Across Continents
Reinforce Lab expands globally with digital marketing services, serving 160+ clients. Recognized as a top startup and SEO leader by Hackernoon and GoodFirms.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
What AI vendor should you choose? Here are the top 7 (OpenAI still leads)
Vendors are deploying new generative AI tools every day in a market that has been likened to the Wild West. But because the technology is so new and ever-evolving, it can be extremely confusing, with platform providers making sometimes speculative promises.
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!
Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services
Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.