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Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.

The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.

Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

According to the Process Excellence Network, 2025 will see a laser focus on operational excellence as a pillar of survival and competitiveness. Optimized process flows — the right people, following the right rules at the right time — make for happier customers, more motivated employees, better staying power and a healthier bottom line. And it’s against this backdrop that technologies that power process intelligence have gained significant traction.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.

The long-awaited Amazon Alexa+ upgrade is here, setting a new pace for AI voice assistants.

In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.

IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.