Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
EngageBay Review
In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.
DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Want analytics for your Threads posts? Meta is testing the feature now
In its ongoing rivalry with Bluesky to attract X defectors, Meta is testing a feature that brands and creators.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
What AI vendor should you choose? Here are the top 7 (OpenAI still leads)
Vendors are deploying new generative AI tools every day in a market that has been likened to the Wild West. But because the technology is so new and ever-evolving, it can be extremely confusing, with platform providers making sometimes speculative promises.
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!