Best Email Marketing Software of 2025
Email marketing software helps businesses communicate with their subscribers via personalized and relevant messaging, such as newsletters, promotional offers, event invitations, and product updates. This software helps automate and manage email communication with prospects and customers by generating mailing lists for sending bulk emails.
6 Ways Freelancers Can Turn Email Marketing into Monthly Revenue
We’ve gathered six simple ways to expand what you offer to clients, build long-term relationships, and become a true partner — not just the person who built their site.
How one newsletter tripled paid membership revenue with retargeting emails
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
Digital marketing remains restaurants' top tech priority
Nearly half of operators say they’re likely to invest in things like loyalty programs this year, in part because they’re not happy with their existing tools, according to a new report from Restaurant Business and Nation’s Restaurant News.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
Why agentic AI is the next wave of innovation
Imagine a future where an AI agent not only books your next vacation but also helps provide a shopping list based on your destination, weather forecast, and the best deals from around the web. With another click the agent can make these purchases on your behalf and ensure they arrive in ample time before your flight leaves. You’ll never forget essentials like goggles or sunscreen again.
How IT leaders use agentic AI for business workflows
Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.