U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software
Credit union turns to NCR APTRA eMarketing for improved member communication
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai
It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.
Why is email marketing becoming more effective in 2023?
Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
