Macs finally get a taste of an overhauled Mail app
Apple redesigned the Mail app on iPhones with the release of iOS 18.2 update back in December, but strangely skipped the treatment for iPads and Macs. The company has finally made a course correction with the macOS 15.4 and iPad OS 18.4 developer beta updates, which are now available for testers.
10 Must-Know Email Marketing Statistics for 2025
There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
Leveraging generative AI in ad scripts for Google Ads optimization
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.
Google AdSense Combines Marketing Email Preferences - Expect More Emails...
Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and results.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
How To Start a Newsletter To Earn Subscribers
This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.
10 Must-Know Email Marketing Statistics for 2025
There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates.
Email Newsletter Strategies: How to Engage Your Subscribers All Year Long
Let’s consider practical email newsletter strategies companies can adopt to engage subscribers all year and help reinforce sustainable customer relationships and unlock the true potential of email channels.