EngageBay Review
In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.
Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
Why B2B marketers should own 90% of the pipeline (don’t kill the messenger)
Let’s play a quick game of 2 Truths and a Lie:
Why CRM data is essential for your digital marketing strategy
In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for Prolific North, Embryo’s Claire Zulu sets out how Customer Relationship Management (CRM) is essential for your digital marketing strategies…
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
How to make email automations work as hard as you do
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.