SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.
The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know
The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.
Why is email marketing becoming more effective in 2023?
Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years
Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support
By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%
Navigating the Digital Marketing Renaissance: Strategies and Growth Amidst New Challenges
Explore the growth of SEO and PPC services in the digital marketing sector, the evolving trends towards quality-driven campaigns, and the challenges and opportunities shaping the industry.
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.
Personalize Your Digital Marketing in 2024 - The Mindhack Part 2
Target every channel. Leverage customer data, responsibly. Embrace the power of AI.