How Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
Jose Duarte Camacho Discusses Digital Marketing Innovations to Drive eCommerce Success
Jose Duarte Camacho discusses digital marketing innovations like AI, personalization, influencer marketing, and omnichannel strategies.
Exclusive Skai Study Finds Full-Funnel Strategies Driving Growth Across Digital Media Channels
SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, published its Q3 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the third quarter of 2024. Topline growth numbers in retail media, paid search, and paid social remain positive, with each channel responding differently to a moderation in ad price inflation.
Blending Digital and Physical Marketing Can Boost Revenue by 100%
It seems that the secret ingredient is something that is not talked about enough — the seamless experience customers go through when they move between digital and physical touchpoints.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment.
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.