Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
22 SEO Experts Offer Their Predictions For 2025
The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing
Digital marketing's role in shaping global e-commerce trends
Digital marketing is shaping e-commerce in ways that are hard to ignore. It decides which stores show up when you search, which products pop up while you scroll, and even the deals you see in your inbox.
Degrees vs. credentials: Why Employers Should Rethink Education for Tomorrow’s Digital Marketers
Employers are struggling to find qualified candidates as industry demands evolve faster than the workforce can adapt
US consumers spent record $13.3B on Cyber Monday sales
Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Catalysts Hosts Seana Smith and Madison Mills to break down the data and what it signals about consumer shopping trends.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
The best email hosting services: Expert tested
We've found the best email services on the market, suitable for any budget. These services provide ample storage, minimal downtime, and high levels of control over your online communication.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
I tried a free AI clothing search tool, and it makes online thrift shopping much easier
Looking for a vintage jacket or a sweater you saw on a TV show? Describe it to Encore and it will help you find it in seconds - for free.
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
Digital Marketing Experts: Your Partner for Online Success
In today’s fast-paced digital landscape, businesses face the constant challenge of standing out in an ever-growing sea of competitors. This is where digital marketing experts come into play.
Top 10 digital marketing platforms in 2024
If you’re looking to invest in digital marketing services in 2024, there are a lot of platforms out there that cater to a wide variety of needs—from SEO and content marketing to social media and PPC campaigns. Two platforms worth checking out are Zonewebsites and GoRefr, but there are also several others that offer great services for businesses of all sizes. Here’s a roundup of some top sites where you can find digital marketing services:
23 WordPress Alternatives Best For SEO
This guide covers various options, from user-friendly website builders to open-source solutions, to help you find the right WordPress alternative for your website.
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
7 best Canva alternatives for digital marketing and content creation
Canva is an easy-to-use, browser and app-based digital marketing and content creation tool. There are some great hidden features in Canva, and it's one of the most commonly used design tools for non-professional designers. However, there are some awesome alternatives if Canva just isn’t your style.
The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic
In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.
Amazon’s online car dealership with Hyundai is now live
People in 48 US cities can browse, order, finance, and pickup Hyundai vehicles on Amazon’s new car shopping site.
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The effort running during Amazon’s “Thursday Night Football” has been key in helping attract repeat customers, says consulting CMO Marisa Thalberg.
What Does an Ads Manager Do? Insight from Sarah Mae Ives on Kickstarting Your Career in Digital Ads Management
Whether you're a digital marketing enthusiast or seeking a career change, there's plenty of room to make your mark. From understanding your audience to crafting meaningful messages, you'll be at the forefront of driving business success.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.