6 Must-Know Digital Marketing Tips to Excel in 2025
This blog will give you six important digital marketing tips that will help you stand out in the online world.
How much should hoteliers be spending on marketing?
With the 2026 budgeting season in hospitality rapidly approaching, it's not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 marketing budgets are 7.7% of total revenue, same as in 2024.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
No more links, no more scrolling—The browser is becoming an AI Agent
“This isn’t just about better answers; it’s about redefining the interface between humans and the web,” Ja-Naé Duane, a Brown University faculty member and MIT CISR research fellow, told VentureBeat. “By embedding a conversational, task-completing AI into the browser itself, OpenAI is signaling the end of search as we know it.”
Google Chrome makes it easier for iPhone users to separate work and play
For desktop, it’s easier to switch between different users in Chrome. On Android devices, users can create a work profile that keeps their work data discrete and secure. No such convenience has existed for iPhone so far. That is finally changing in 2025, as after a long wait, Google is finally turning its attention to iPhone users.
11 email marketing platforms that actually understand your customers
Discover email platforms that respond to customer actions with automated, personalised messages, from abandoned cart recovery to birthday wishes and onboarding.
The best live TV streaming services to cut cable in 2025
Reduce your monthly TV bill with one of our favorite streaming options from YouTube TV, Sling TV, Hulu and more.
5 practical strategies for better collaboration between marketing and IT
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
How experiences turn in store retail media into real results
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
generative economy that smart SEOs will own
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).
Google Wallet adds support for another official state ID, bringing the total to 8
You can use your digital ID online, in an app, or in person. Here's how to get started.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
Unlocking the Future of Digital Marketing with Hyperformance: Templates, Ads, and Design Services
Whether you need ready-made digital templates, an informative eBook on Meta and Google Ads, or bespoke design services like 3D animation, packaging design, and logos, Hyperformance is the one- stop solution to elevate your brand's digital presence.
3 ways Google Chrome and Wallet just made shopping a whole lot easer
Starting today, Chrome lets you 'buy now, pay later' in just a few clicks, with options like Zip, Affirm, and more now available.