How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
Top Digital Marketing Stats You Should Know!
In this article, we’ve put together some interesting and hard-hitting digital marketing facts and stats to look ahead to how digital marketing can influence your business and marketing outcomes in 2022 and beyond.
Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.
Google massively expanding AI Overviews for travel, entertainment
Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.
How an 'internet of agents' could help AIs connect and work together
AI agents are everywhere, but they don't talk to each other. AGNTCY, an open-source collective, is trying to change that.
Customer-centric IT: Strategies for delivering winning customer experiences
Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.
How AI is Transforming Digital Marketing: What Businesses Need to Know
The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?
I drove 500 miles with Android Automotive, here’s why every car needs it
The worlds of smartphones and cars have long been colliding, as Google and Apple have prioritized building new experiences with CarPlay and Android Auto, respectively, even as carmakers have continued to develop their own infotainment experiences.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
You'll soon manage a team of AI agents, says Microsoft's Work Trend report
We'll all be working for 'Frontier Firms' soon, according to Microsoft.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
4 reasons you’ll love my favorite Apple Fitness+ workout as much as I do
I’ve been an Apple Fitness+ subscriber since late 2024. Notice how I didn’t say I’ve been using Apple Fitness+ since then? It’s because it has taken me until recently to find a workout plan that keeps me coming back. I love it, and here are the four reasons I think you will too.