#Optimization related marketing articles

13 free tools for PPC campaign management

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.

‘Surpassing all my expectations’: Midjourney releases first AI video model amid Disney, Universal lawsuit

Popular AI image generation service Midjourney has launched its first AI video generation model V1, marking a pivotal shift for the company from image generation toward full multimedia content creation.

What is local SEO? Guide to ranking in local search results

Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.

International SEO setup: Structure, hreflang, and common mistakes

Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.

Structured data at scale for B2B and enterprise SEO

Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.

Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer

With just a prompt, businesses can target the right audience, create tailored messages optimized to close and launch campaigns across channels.

The Power of Progressive Web Apps for Digital Marketing

Web Apps

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

8 ways to write better ChatGPT prompts - and get the results you want faster

Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.

8 ways to write better ChatGPT prompts - and get the results you want faster

Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.

How Generative Engine Optimization (GEO) Is Shaping the Future of SEO

In our interview, James Gibson, partner and director of digital marketing at eDesign Interactive, shares how his team helps clients prepare for the future of search, where discoverability depends not just on rankings, but on relevance to AI.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

Take a look at what’s inside Agentforce 3

Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

B2B SEO strategy: How to drive qualified organic leads

Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.

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