#Personalization related marketing articles

How to Leverage Digital Marketing to Create a Successful Global Brand Strategy

A successful global brand requires more than just market expansion, it needs to establish genuine connections with diverse audiences. Digital Marketing offers opportunities for companies to surpass geographical ties, so they can successfully develop worldwide customer relationships.

Digital Marketing: 8 Major Changes From the Last 10 Years

Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:

Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals

Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:

Is your email platform built for today’s email challenges?

Email has gotten complicated. Is the platform your email team is using equipped to handle it?

With Google Gemini, Android Auto could make your drive safer, more enjoyable

Google is in the process of rolling out Android Auto 14.0 to the public. While the update doesn’t include any new features, it suggests a significant change is coming.

The next wave of search: AI Mode, deep research and beyond

Discover how deep research and agentic AI models are transforming search and the way users find information.

5 Ways AI Personalization Can Increase Your Conversion

Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.

10 Best Email Marketing Apps for iOS to Boost Your Campaigns

Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.

Digital Marketing Trends for 2025

Mystic Media Dot Com, Inc. Talks about Social Media Evolution, AI, Employee-Generated Content, the Future of Search & More

Mobile marketing with RCS: What you need to know

RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.

What are ‘phygital’ experiences and how can marketers use them?

'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?

Beyond the basics: 7 digital marketing trends for hotels in 2025

In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.

Retailers say agentic AI is the best way to boost customer sales

This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.

AI and email marketing: All hype or real game-changer?

Is AI truly revolutionizing email marketing, or is it just another overhyped technology?

Ciphers Digital Marketing Launches SEO Checklist App on Android and Rolls Out Google Cloud AI Integration for Smart Chatbots and Voice Assistants

New AI App Boosts SEO Power. AI-Powered SEO + App Launch

How Email Marketing is Transforming the Retail Industry in 2025

Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.

Email Marketing in the iOS18 Era: What You Need to Know

Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.

9 CRM trends for 2025: AI reshapes the customer equation

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.

Agent Orchestrator launches Adobe into the agentic age

A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.

Spotify's latest custom playlist highlights artists with upcoming shows in your area

The streaming service is rolling out the Concerts Near You playlist today.

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