How Meta leverages generative AI to understand user intent
By looking at recommendations as a generative problem, you can tackle it in new ways that are richer in content and more efficient than classic approaches. This approach can have important uses for any application that requires retrieving documents, products, or other objects.
The Future of Email Marketing: Trends to Watch in 2024 and Beyond
With technology evolving and consumers demanding more, email marketing is evolving to new heights. New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily craft personalized pieces of content that create an unforgettable experience.
Smarter Ads, Bigger Impact: Why AI is the Missing Link in Digital Marketing
Have you considered what your AI digital marketing strategy will be for the new year and beyond?
8 Christmas Marketing Ideas To Boost Sales
Christmas is a critical time to grab your customers' attention before competitors do. It’s a season full of opportunities for brands that know how to stand out. But let's look at the facts: sprinkling a few snowflakes on your site and adding a cheerful "Merry Christmas!" at the bottom of an email is not enough in today’s highly competitive market.
How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Google Discover's new experimental Daily Listen feature turns your news feed into a podcast
A personalized podcast for your top stories
Trends Shaping the Legal Marketing Industry in 2025
To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.
How LLMs Are Transforming Digital Marketing and Content Creation
LLMs can analyze customer data and generate human-like responses, making it easier for businesses to connect with their audience. They can also provide valuable insights through sentiment analysis, helping businesses anticipate customer needs and tailor content accordingly. Companies that adopt LLMs early will have a competitive edge by delivering a more personalized and efficient experience, which can boost customer loyalty and brand trust.
AI roles take top 2 spots on LinkedIn's list of the 25 fastest-growing jobs in the US
Ready to pivot your career? Here are the most in demand AI roles, along with an AI-adjacent one, according to LinkedIn.
Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365
Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.
You Should Know These Email Marketing Stats in 2025
Marketing pros love email, with 44% of them saying email is their most effective marketing channel, a greater percentage than for any other channel.
How To Use Customer Intelligence To Grow Your Business
You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, infrastructure.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.
You can talk to the AI hosts of your NotebookLM podcast now
Google's NotebookLM gets a redesign that lets users interact with its AI-generated podcasts in a whole new way.
The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic
In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.