#Personalization related marketing articles

How to leverage SendGrid Translation for global email marketing success

In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.

5 Ways to Make More Sales with Your Holiday Emails

The holiday season is chock full of opportunities to boost your sales using email. But, with so much end-of-the-year chaos, it can be a challenge even to get your emails seen. With these five practical tips, you’ll learn how to stand out in busy inboxes, grab attention, and turn subscribers into customers. There’s still time.

Insights From Microsoft Ads Partners: Copilot And PMax

Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.

Yelp unveils AI features to streamline local business discovery

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect.

Anthropic bets on personalization in the AI arms race with new ‘styles’ feature

The new “styles” feature, launching today on Claude.ai, enables users to preset how Claude responds to queries, offering formal, concise, or explanatory modes. Users can also create custom response patterns by uploading sample content that matches their preferred communication style.

10 Proven Strategies for Boosting Ecommerce ROI

Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.

How Gen Z is redefining discovery on TikTok, Pinterest, and beyond

Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.

The best email hosting services: Expert tested

We've found the best email services on the market, suitable for any budget. These services provide ample storage, minimal downtime, and high levels of control over your online communication.

The power of digital marketing: Transforming businesses in 2024

In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.

Optimize your email marketing campaigns with advanced analytics features

As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.

How To Use Customer Intelligence To Grow Your Business

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.

13 digital marketing trends you should plan for in 2025

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

10 ways AI chatbots can help you with holiday tasks - and 30 sample prompts

AI can help you maximize your holiday cheer and minimize the chaos. Use these 30 AI prompts to tackle everything from meal planning to travel stress, all while staying on budget and organized.

Why personality data is key to scalable B2B marketing

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.

The Rise Of Micro-Communities: What This Means For Social Media Marketers

Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, audiences.

Brevo review 2024

Affordable email marketing with robust CRM tools.

You can talk to the AI hosts of your NotebookLM podcast now

Google's NotebookLM gets a redesign that lets users interact with its AI-generated podcasts in a whole new way.

The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic

In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.

Digital marketing trends 2025 – what to look out for

Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.

Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights

In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.

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