#Personas related marketing articles

Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises

A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.

Email Marketing Personalization: How to Make Every Email Count

Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases. That’s the power of email marketing personalization. In Northern Colorado, where small businesses and community engagement drive success, personalized email campaigns can help you build lasting customer relationships and boost conversions.

The best live TV streaming services to cut cable in 2025

Reduce your monthly TV bill with one of our favorite streaming options from YouTube TV, Sling TV, Hulu and more.

15 Interview Questions To Ask Your Next Digital Marketer Candidates

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, strategy, and culture fit.

Google Discover's new experimental Daily Listen feature turns your news feed into a podcast

A personalized podcast for your top stories

Sociable: Meta’s plan to unleash AI bot profiles could actually work

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.

Predictive Analytics Methods to Improve Email Marketing

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.

The 4 principles of modern marketing

Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.

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