#Personas related marketing articles

Emotive voice AI startup Hume launches new EVI 3 model with rapid custom voice creation

New York-based AI startup Hume has unveiled its latest Empathic Voice Interface (EVI) conversational AI model, EVI 3 (pronounced “Evee” Three, like the Pokémon character), targeting everything from powering customer support systems and health coaching to immersive storytelling and virtual companionship.

MIT research finds that philosophy is what truly determines AI success.

AI developers should be philosophers as much as technologists

I tried Google's XR glasses and they already beat my Meta Ray-Bans in 3 ways

I had the opportunity to wear Google's XR glasses for 5 minutes. As a Ray-Ban user, I now wish my Meta pair had these features.

Why smart businesses use AI to offload tasks and supercharge their teams

HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').

Google Expands AI Features in Search: What You Need to Know

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.

How to blend AI and human input in your content approach

Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.

Apple Maps will now help you dine at the finest with a side of golfing

Apple Maps

Podcasts: The New Frontier in Digital Marketing

"Podcasts allow brands to reach audiences in a way that is both intimate and expansive," says Zvi Zidon, CEO of 360 Nexus Marketing. "They offer a platform for storytelling that is unmatched in its ability to build trust and foster a loyal community."

What’s Amazon Live Streaming?

Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.

How smarter campaign modeling and automation drive real marketing ROI

Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.

Why attention metrics matter in DOOH advertising

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.

Threads adds new bio feature that trumps X

What’s better than one link in your bio? Two? How about three? Threads is now allowing users to add multiple links to their bios, outnumbering the amount of links X, formerly Twitter, allows people to add to their own profiles.

Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction

Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.

Mistral comes out swinging for enterprise AI customers with new Le Chat Enterprise, Medium 3 model

French AI startup Mistral has raised boatloads of private funding but has yet to crack the top AI usage charts globally, especially when it comes to enterprise and developer adoption.

AI agent deployments will grow 327% during the next two years. Here's what to do now

HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

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