How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
WPP, Universal Music Group partner to deepen brands’ access to music culture
The agency network pointed to the growing intersection between tech and music, stating the pact will be used to explore new applications of AI.
Instacart orders first Super Bowl ad as its marketing evolution continues
Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
NFL teams with Betches Media to grow viewership among women
The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Optimize your email marketing campaigns with advanced analytics features
As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.
How to Create Hyperlocal Marketing Content
The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
10 ways AI chatbots can help you with holiday tasks - and 30 sample prompts
AI can help you maximize your holiday cheer and minimize the chaos. Use these 30 AI prompts to tackle everything from meal planning to travel stress, all while staying on budget and organized.
Apple's 2024 App Store winners are out. Here's the full list and ZDNET's favorites
You might just discover your next favorite app from this year's winners. We did.
Macy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life as it commits to storytelling across all channels.
Email Rendering Preview Tools
Email RenderKit Ensures Perfect Email Rendering Across All Platforms
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
Unleash the power of data, AI agents and humans to transform CX
Customer service is undergoing a rapid transformation, driven by evolving customer expectations and technological advancements. While AI and automation have been hailed as game-changers, the full promise of AI has yet to be universally realized. It’s time to change that and put an end to bad customer service once and for all.