Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative artificial intelligence tools including Sora and Midjourney to save up to $1 million on video ad production.
Inside Walmart’s pop culture-heavy 2024 holiday campaign
“Gilmore Girls,” “The Simpsons” and more appear in ads that try to balance the usual seasonal sentiment with culture.
3 marketing use cases for generative AI that aren’t copywriting
3 marketing use cases for generative AI that aren’t copywriting
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Google Gemini can remember things now
The AI chatbot can now personalize its responses based on your interests and preferences.
Business in the age of AI: From economies of scale to ecosystems of success
With neither infrastructure nor silos to slow it down, World Central Kitchen delivers a million meals a day, every day. It also delivers important lessons for your business.
Balancing storytelling, culture, martech and AI for long-term profitability
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
3 must-send emails to maximize your Black Friday campaign
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.
Email Rendering Preview Tools
Email RenderKit Ensures Perfect Email Rendering Across All Platforms
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per a study from the ANA that included giants like Kroger and Coca-Cola.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
Unleash the power of data, AI agents and humans to transform CX
Customer service is undergoing a rapid transformation, driven by evolving customer expectations and technological advancements. While AI and automation have been hailed as game-changers, the full promise of AI has yet to be universally realized. It’s time to change that and put an end to bad customer service once and for all.
LinkedIn: The marketer’s guide
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.
IBM and Hispanic Heritage Foundation partner to upskill Latinos for IT careers
The HHF has teamed up with IBM to connect members of the Latino community with skills development courses and certifications that can help pave the way toward a career in IT.