
The 8 new rules of IT leadership — and what they replace
The technology landscape is rapidly evolving — so too is the way IT chiefs should lead their organizations. Here’s which old rules of IT leadership are no longer relevant and what has replaced them.

Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises
A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.

Why HR’S Future Looks Like Marketings past
When it comes to tech and showing business value, today’s CHROs should check with yesterday’s CMOs.

Top 5 tactics to boost PPC lead quality in 2025
Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Apple Mac Studio (2025, M4 Max) Review
The Apple Mac Studio (starts at $1,999; $3,699 as tested) stands only a little taller than the Mac mini, but this compact desktop PC is the pinnacle of Apple technology and design. The 3.7-inch-high desktop has big shoes to fill as the latest in Apple's powerful desktop line, and the newest models—outfitted with the M4 Max and dual-die M3 Ultra—do just that, offering professional workstation power, ample connectivity, and even improved AI capabilities.

I've Embraced These 5 Apple Intelligence Features, Plus 1 New Beta Addition
Sure, I've made (and then forgot about) my share of cringey generated images of myself and friends, but Image Playground is only one feature in the Apple Intelligence lineup. I'm finding some of the other technologies genuinely useful. And with the recent release of the iOS 18.4 developer and public betas, a new smart feature has already become a staple on my iPhone.

Email Marketing Personalization: How to Make Every Email Count
Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases. That’s the power of email marketing personalization. In Northern Colorado, where small businesses and community engagement drive success, personalized email campaigns can help you build lasting customer relationships and boost conversions.

Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.

22 Simple AI Prompts for Search Engine Optimization (SEO)
The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get the best results from any AI tool and help organize your AI and SEO efforts in 2025 and beyond.

The Top 3 YouTube Trends To Pay Attention To Right Now
Explore the latest YouTube trends and how they impact the search and marketing community for better engagement.

The best Apple Watch in 2025
There are only three models, but each of Apple’s smartwatches makes its own case for becoming your next wearable.

The 4 principles of modern marketing
Six months ago, we launched the Modern Marketers podcast where we speak to game-changing CMOs and CEOs about the innovative and inspirational work that has shaped them into the industry leaders they are today. Along the way, we’ve explored the realities they face in their roles: intense pressure for growth, dramatic AI-driven change, and stakes that have never been higher.

9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.

Spotify's latest custom playlist highlights artists with upcoming shows in your area
The streaming service is rolling out the Concerts Near You playlist today.

Apple MacBook Air M4 Review: Feeling Ever So Blue
The Apple MacBook Air M4 is a fast, quality productivity machine and it now starts at its lowest base price. I just wish it were more blue.

The future of Google Search just rolled out on Labs - and AI Mode changes everything
Google's answer to ChatGPT Search, AI Mode replaces traditional search with a chatbot. Here's how to try it.

CIO hiring on the rise: How to land a top tech exec role in 2025
Job opportunities are picking up for CIOs and other IT leaders in 2025, but so are expectations, with AI, change acceleration, and business transformation at the top of most companies’ wish lists.