Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
87% read AI search summaries, 84% shop with AI: Survey
A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.
11 Best Email Marketing Platforms (2025)
In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the must-have features, plus the factors to consider when choosing an email marketing tool.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
We tested every iPad model. Here are the ones worth your money
From the iPad Mini to the iPad Pro, ZDNET tested all the iPad models available to help you choose the right one for your needs.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
Amazon sets dates for Prime Big Deal Days 2025: here’s what you need to know
Amazon's Prime Deals Days 2025 event runs October 7-8
How to use AI in digital marketing, according to major brands
AI should not replace human ingenuity — it should enhance it
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
21 Local Online Marketing Strategies to Attract Foot Traffic (2025)
Local online marketing uses online channels to drive foot traffic to your retail store. Here are 21 of the best tactics to try.
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Google grows stake in retail media advertising with Criteo partnership
An integration with Google Search Ads 360 aimed at driving more advertiser demand is just the “first phase” of a larger collaboration.