Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Amazon DocumentDB Serverless database looks to accelerate agentic AI, cut costs
Now, AWS is taking the next step in the serverless transformation of its database portfolio with the general availability of Amazon DocumentDB Serverless. This brings automatic scaling to MongoDB-compatible document databases.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
It’s Qwen’s summer: new open source Qwen3-235B-A22B-Thinking-2507 tops OpenAI, Gemini reasoning models on key benchmarks
If the AI industry had an equivalent to the recording industry’s “song of the summer” — a hit that catches on in the warmer months here in the Northern Hemisphere and is heard playing everywhere — the clear honoree for that title would go to Alibaba’s Qwen Team.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
Your Emails Are Reaching the Inbox, but No One’s Clicking?
These five quick fixes can help you across the finish line.
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision
With AI already boosting Meta’s advertising revenue, the company says a version of the tech that surpasses human intelligence is now in sight.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Amazon’s ad business stays strong as CTV, DSP offerings improve
The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom.
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Best email marketing platforms in 2025: top free and paid options
We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!
Apple has now shipped 3 billion iPhones
The iPhone enjoyed a double digit growth in the previous quarter ending in June.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Google's new Search mode puts classic results back on top - how to access it
Web Guide makes it a lot easier to target your search to a concentrated area of a topic.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.