#ROI related marketing articles

Everything Revealed at Microsoft Ignite 2024

AI

Google reshapes in-store shopping with AI-powered comparisons

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Perplexity launches an AI-powered shopping assistant - and it even gets you free shipping

Get the AI shopping help you need, and other perks, right in time for the holidays with Perplexity's new 'first-of-its-kind commerce experience'.

Google Lens for in-store and local shopping

Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.

How to automate competitor analysis in search results? Let’s break it down

Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.

How to use AI and automation to organize your content marketing

Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.

OpenText expands AI capabilities to improve enterprise productivity and ROI

There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.

Google Maps adds products nearby for product searches

You can now search for products in Google Maps and see product results.

Chrome for iOS now lets you add text to Google Lens visual searches

It arrives ahead of iOS 18.2’s Visual Intelligence feature for iPhone 16 owners.

Google Is Updating Its Customer Match Policy

Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

The Ultimate Guide to Digital Marketing for Startups

Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.

SEO Reports: Which Metrics Matter & How To Use Them Well

Reports are a key part of the SEO communication toolbox. Learn how to select the right metrics.

Nordstrom leverages generative AI for holiday app refresh

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists and artificial intelligence to deliver relevant trends.

How managed WordPress hosting can level up your SEO

Search engines like websites that are fast, secure and reliable.

Cross-Channel Remarketing Campaigns: A Complete Guide

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.

The ‘Great IT Rebrand’: Restructuring IT for business success

IT organizations are reimagining traditional structures to drive agility and create tighter alignment with the business — all while opening new career pathways.

‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

Chrome on your iPhone can search using pictures and words at the same time

Google Lens’ simultaneous image and text search is one of several Chrome features available on Android.

Edge data is critical to AI — here’s how Dell is helping enterprises unlock its value

“The edge is a place where there are a lot of opportunities but a lot of silos and challenges,” Pierluca Chiodelli, Dell’s VP of edge product management, told VentureBeat. “We wanted to create a platform.

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