#ROI related marketing articles

Our Best Fall Newsletter Ideas to Inspire Your New Season Emails

Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging.

Google Ads adds loyalty features to boost shopper retention

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

How to vibe code for PPC: Building a seasonality analysis tool

PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.

The first update for Proton's privacy-focused chatbot offers major performance improvements

Lumo 1.1 should be much better at answering questions about current events.

AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics

AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.

How procedural memory can cut the cost and complexity of AI agents

A new technique from Zhejiang University and Alibaba Group gives large language model (LLM) agents a dynamic memory, making them more efficient and effective at complex tasks. The technique, called Memp, provides agents with a “procedural memory” that is continuously updated as they gain experience, much like how humans learn from practice.

Free Keyword Research

Find high-value keywords from the 26.6B terms people actually search.

How To Leverage AI To Modernize B2B Go-To-Market

Reimagine your B2B go-to-market strategy by harnessing AI not just for efficiency, but to unlock transformative, revenue-driving capabilities.

The future of remarketing? Microsoft bets on impressions, not clicks

Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.

Best email hosting services: These are the best affordable and scalable email hosting services around

The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.

Global expansion and hyperlocal focus redefine the next chapter of retail media networks

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.

Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners

If you scroll more than you sleep, you already understand why digital marketing.

The 5-Step Process To Setting Crystal Clear PPC Goals

From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.

How experiences turn in store retail media into real results

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

Image optimization for SEO: A complete guide for beginners

Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

Inside the Digital Marketing Plan That Brought Chili’s Back to Life

Running a restaurant chain empire isn’t easy. With endless competition, rising costs and a constant demand for deals, staying relevant is always a challenge. Some chains flourish for decades; others disappear quietly. For Chili’s, CEO Kevin Hochman credits its meteoric comeback not to luck, but to sharp, strategic marketing brilliance that is embracing the digital era of connection and co-creation.

7 Digital Marketing Strategies to Grow Your Global Brand in the American Market

These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.

Google Pixel 10 vs. 10 Pro vs. 10 Pro XL: What's Different and Which One Should You Buy?

I got a chance to spend some time with the phones and am here to compare key specs, features, and more to help you find the one that best fits your needs and your budget ahead of their release on August 28.

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