How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
eBay's new AI chatbot wants to help you find exactly what you're shopping for
The shopping agent will learn your preferences and help you find hidden gems.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
Korl launches platform orchestrating AI agents from OpenAI, Gemini and Anthropic to hyper-customize customer messaging
Korl, a startup launched today, hopes to overcome these challenges with a new platform that works across multiple systems to help create highly-customized communications. The multi-agent, multimodal tool uses a mix of models from OpenAI, Gemini and Anthropic to source and contextualize data.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
OnePlus owners could get an iPhone Dynamic Island feature in Android 16
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
IBM thinks that over a billion new applications will be built with gen AI : Here’s how they’re going to help that happen with agentic AI
Enterprise AI in 2025 is moving from experimentation to implementation and deployments are evolving from AI assistants to AI agents.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
AI agent deployments will grow 327% during the next two years. Here's what to do now
HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.
Breaking Into New Markets With PPC: Key Considerations
PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
5 drivers of full-funnel growth with CRM and CDP data
Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.