Optimizing Bulk Email: Improving Sender Reputation with Amazon SES
Safeguard your organization’s reputation while sending bulk emails
Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025
These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features
Double Opt-in Email Marketing: Importance and Setup Tips
Double opt-in flows respect privacy laws while growing a verified email subscriber base of engaged fans.
4 ways to build a team equipped with emerging skills
Many IT leaders have struggled in the face of new challenges because they don’t have the needed know-how on their staff. But some are finding ways to prepare for the long term as the pace of change accelerates.
Adobe Appoints Lara Balazs as Chief Marketing Officer
Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
Future Trends In B2B Influencer Marketing Across Industries
Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.
Why Email Authentication Matters for Your Business’s Success and Security
Every day, 85% of global email traffic — or 122.3 billion emails — is flagged as spam. That’s a lot of wasted time, effort, and resources invested into emails that are never read. But how, exactly, can brands avoid having their most important messages end up in spam folders?