#Research related marketing articles

Google reshapes in-store shopping with AI-powered comparisons

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Meta Quest absolutely dominates Steam VR - just look

New research shows how Meta, Valve, and HTC stack up on Steam - and how Meta's offerings leave other products in the dust.

DataRobot launches Enterprise AI Suite to bridge gap between AI development and business value

As enterprises worldwide pour resources into AI efforts, many struggle to convert their technological investments into measurable business outcomes.

TV advertising drives brand results: Here’s what the numbers say

Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.

The execution team’s role in a martech center of excellence

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.

MediaSense acquires R3 to expand global footprint, service capabilities

Growth in North America and Asia and creative and content management advisory capabilities informed MediaSense’s second acquisition in six months.

Meta unveils AI tools to give robots a human touch in physical world

Meta made several major announcements for robotics and embodied AI systems this week. This includes releasing benchmarks and artifacts for better understanding and interacting with the physical world. Sparsh, Digit 360 and Digit Plexus, the three research artifacts released by Meta, focus on touch perception, robot dexterity and human-robot interaction. Meta is also releasing PARTNR a new benchmark for evaluating planning and reasoning in human-robot collaboration.

Is your enterprise getting the IT it deserves?

Understanding and aligning the tribes of the digital economy is a key CIO capability — especially when it comes to allocating scarce IT resources for maximum business value.

Your audience isn’t who you think — AI knows better

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

11 Tips For How To Find Great Writers

Make your content shine with the help of great writers. Explore these top tips for finding experienced content writers for your website.

How to do audience research for SEO

This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.

Google’s AI ‘learning companion’ takes chatbot answers a step further

Google’s Learn About AI tool has more educational, textbook-style responses to guide you through new topics.

PPC keyword research: What you need to know

Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.

AI-Enhanced Keyword Selection In PPC

Supercharge your PPC keyword game with AI. Learn how AI can take the grunt work out of keyword research and give you actionable insights for better campaign results.

Unlock the power of email marketing: Building a valuable list for your small business in 2024

I don't know about you, but when I'm reading a business blog, I don't just want fluff. I want actionable insights that are going to make a real difference to my bottom line. And that's exactly what I'm bringing you today!

LinkedIn Video Posts Generate 3X More Reach, Study Finds

A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in short formats.

Microsoft’s new Magnetic-One system directs multiple AI agents to complete user tasks

Enterprises looking to deploy multiple AI agents often need to implement a framework.

How To Optimize Your Ecommerce Site For Holiday Shoppers

Get your ecommerce site ready for the holiday season. Learn how to attract shoppers and drive revenue during peak shopping periods.

Google's new AI tool transforms dense research papers into accessible conversations - try it free

Need a research assistant to help you digest dense and complex material? AI-powered Illuminate transforms published papers into audio discussions.

Gen AI as a software quality tool? Skepticism is fading as more organizations implement it

IT pros' attitudes toward using generative AI as a quality assurance and testing vehicle have shifted significantly over the past 12 months, a new survey found.

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