How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
Gemini AI can now watch YouTube videos for you, and this changes everything
It's going to make research a lot easier
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
5 reasons the enterprise data center will never die
Despite predictions about its demise, the enterprise data center is alive and well, as strategic on-prem use cases remain and data center tech modernizes.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
Who’s using AI the most? The Anthropic Economic Index breaks down the data
AI is reshaping the modern workplace, but until now, its impact on individual tasks and occupations has been difficult to quantify. A new report from Anthropic, the AI startup behind Claude, offers a data-driven view of how businesses and professionals are integrating.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
10 key reasons AI went mainstream overnight - and what happens next
Not long ago, AI seemed like a futuristic idea. Now, it's in everything. What happened?
How To Start a Newsletter To Earn Subscribers
This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Not every AI prompt deserves multiple seconds of thinking: how Meta is teaching models to prioritize
Ideally, like humans, AI models should be able to tell when to give a direct answer and when to spend extra time and resources to reason before responding. A new technique presented by researchers at Meta AI and the University of Illinois Chicago trains models to allocate inference budgets based on the difficulty of the query. This results in faster responses, reduced costs, and better allocation of compute resources.
San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism
The report, compiled in partnership with Benchmark Research Partners, and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, builds upon last year’s findings and reflects emerging trends in digital advertising, AI integration, and traveler engagement.
Researchers find you don’t need a ton of data to train LLMs for reasoning tasks
Large language models (LLMs) can learn complex reasoning tasks without relying on large datasets, according to a new study by researchers at Shanghai Jiao Tong University. Their findings show that with just a small batch of well-curated examples, you can train an LLM for tasks that were thought to require tens of thousands of training instances.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
ChatGPT's Deep Research tool can create reports from hundreds of online sources
There’s no two ways about it, there’s a newfound sense of urgency at OpenAI. Two days after releasing o3-mini to the world, the company made a surprise announcement on Sunday evening, revealing Deep Research. The new feature allows ChatGPT to find, analyze and synthesize hundreds of websites and online sources to create reports “at the level of a research analyst.”