Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Google’s Gemini 2.5 Pro is the smartest model you’re not using – and 4 reasons it matters for enterprise AI
Here are four major takeaways for enterprise teams evaluating Gemini 2.5 Pro.
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
Apple will use its street view Maps photos to train AI models
The new policy goes into effect this month.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
How the event-first approach to marketing can maximize research ROI
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
The best small-business CRM software: Expert tested
The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.
Anthropic just gave Claude a superpower: real-time web search. Here’s why it changes everything
The new web search capability, available immediately for paid Claude users in the United States, transforms the AI assistant from a tool limited by its training data cutoff to one that can access and synthesize the latest information across the web.
NotebookLM’s new Mind Maps could help you learn more efficiently
Getting back to the new Mind Map feature, it organizes the information in your notebooks according to topic and displays it in an interactive mind map. This can help you navigate to information on a certain topic quickly, as well as find new connections between it and other copies.
Amazon’s AI agent will make it even easier for you to part with your money
The next big thing in the field of artificial intelligence is Agentic AI, which is essentially an AI tool that can automate certain multi-step processes for users. For example, interacting with a web browser for tasks like booking tickets or ordering groceries.
Microsoft introduces deep research and analysis tools for Copilot
They will roll out to customers with a Microsoft 365 Copilot license in April.
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Retailers say agentic AI is the best way to boost customer sales
This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and results.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.
Google Gemini just made two of its best features available for free
Originally for Gemini Advanced subscribers, you can now access these features at no cost in the Gemini app.
10 Must-Know Email Marketing Statistics for 2025
There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.