Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies announced partnerships for their retail media networks with TransUnion, The Trade Desk, respectively, at CES.
Google Tests Bare-Bones Hotel Search In Three EU Countries
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements.
NetElixir Predicts 10 Transformative Digital Marketing Trends Set to Redefine eCommerce in 2025
As the eCommerce landscape accelerates toward 2025, NetElixir, a leading eCommerce marketing agency, unveils 10 key trends that are poised to transform digital marketing strategies and redefine the future of online retail. These insights, spearheaded by CEO Udayan Bose, identify groundbreaking opportunities for businesses to achieve sustainable growth and innovation.
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
Walmart buys Vizio for $2.3B as retail media race turns to streaming
Retail media networks are shifting focus to areas like connected TV and streaming to build out top-of-funnel advertising.
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
Amazon offers ad tech to retailers in retail media land grab
Amazon offers ad tech to retailers in retail media land grab
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19