Amazon Prime Day 2025 officially announced for July: What we know so far
Amid tariffs and rumors of a longer sale, Amazon's Prime Day sale will return this July. Here's everything to know.
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Retailers say agentic AI is the best way to boost customer sales
This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.
Image Optimization Market Insights: Fueling Growth in Digital Marketing and E-Commerce , Most Leading Companies - TinyIMG, Nekkra UG, ShortPixel, Piio, ImageKit.io
Global Image Optimization Market reached US$ 153.2 Million in 2023 and is expected to reach US$ 238.7 Million by 2031, growing with a CAGR of 5.7% during the forecast period 2024-2031.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
Carbon Arc offers a marketplace for buying and selling licensed, real world transaction data to power LLMs and enterprise applications
“Data is the new oil,” an adage coined by British data scientist Clive Humby back in the distant year 2006, has only gained in popularity in the last few years thanks to the generative AI boom.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19