Google Tests Bare-Bones Hotel Search In Three EU Countries
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
WPP bounces back from tough H1 with key new business gains in Q3
Drivers of the agency holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.
How Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
Walmart buys Vizio for $2.3B as retail media race turns to streaming
Retail media networks are shifting focus to areas like connected TV and streaming to build out top-of-funnel advertising.
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Exclusive Skai Study Finds Full-Funnel Strategies Driving Growth Across Digital Media Channels
SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, published its Q3 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the third quarter of 2024. Topline growth numbers in retail media, paid search, and paid social remain positive, with each channel responding differently to a moderation in ad price inflation.
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce.
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
New horizons for data-driven direct mail marketing
The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
Email Marketing in Retail: A Guide for Your Store (2024)
Got a retail business and want to increase sales? Learn how email marketing is helping small businesses grow and how to use it today.