Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
Distributed storefronts demand smarter, faster brand strategy
Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Google Shopping Ads Now Available in Google Lens Results
Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.