How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
How Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Compare your Google & Microsoft Ads performance to industry benchmarks in this updated 2025 benchmark report from Wordstream by LocaliQ.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
Google Shopping Ads Now Available in Google Lens Results
Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Walmart's drone delivery spreads its wings to 100 more stores - is yours one?
Customers in these cities will be able to get their Walmart order via drone in as little as 30 minutes.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19