The Role of Text Rewriter Tools in Digital Marketing
Text rewriters empower digital marketers and SEO pros to generate more content variations that are optimized for different keywords and intents, all while being able to do it efficiently.
How to Use Email Retargeting To Retain Customers
Retargeting is a marketing tactic to re-engage individuals who’ve interacted with your brand. Do it well, and you have a good shot at boosting sales.
4 ways to build a team equipped with emerging skills
Many IT leaders have struggled in the face of new challenges because they don’t have the needed know-how on their staff. But some are finding ways to prepare for the long term as the pace of change accelerates.
Beyond the bait: Threads’ engagement challenge reshapes digital marketing
The era of easy virality through provocation is waning and would likely usher in a new age of authentic engagement that demands a complete overhaul of Threads’ brand promotion strategies.
How To Use Customer Intelligence To Grow Your Business
You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.
Litmus Reveals Marketer and Consumer Perspectives on Relevant, Timely Email Topics
BOSTON & SAN MATEO, Calif., Nov. 21, 2024 /PRNewswire/ -- Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, and its consumer survey data, analyzing consumer sentiment on key email marketing trends like personalization, data privacy, location-based data and emails, email type and quantity, and more. With these two data sets, Litmus generated dual perspectives — marketer and consumer — on relevant, timely topics, such as generational divides in email preferences, short-term revenue gains versus long-term growth, the urgency and opportunity in automation and the personalization trade-off.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.