Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it
As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Digital Marketing in 2025: How AI and Emerging Tech Are Reshaping Strategies
As we progress through 2025, the digital marketing arena is experiencing transformative shifts. Emerging technologies and evolving consumer behaviors are redefining strategies, compelling brands to adapt swiftly. This article delves into the pivotal trends shaping digital marketing in February 2025, offering insights into how businesses can harness these developments to maintain a competitive edge.
Email Newsletter Strategies: How to Engage Your Subscribers All Year Long
Let’s consider practical email newsletter strategies companies can adopt to engage subscribers all year and help reinforce sustainable customer relationships and unlock the true potential of email channels.