#Rule related marketing articles

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services.

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

“Give ‘I get you’ gifts” includes a variety of ads and experiences, including an anthem spot starring Waldo, of “Where’s Waldo?

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