#SEO related marketing articles

How AI is Reshaping Hotel Digital Marketing in 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.

10 ways to leverage generative AI for advanced SEO

Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.

Crack the code to ROI-driven email marketing campaigns

Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.

How Model Context Protocol is shaping the future of AI and search marketing

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content.

Claude Sonnet 3.7 is the leading LLM for AI SEO: Report

Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report.

What to do when AI Overviews take the spotlight in search

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.

AI vs. human expertise in marketing: When to automate and when to keep it human

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human

How does ChatGPT conduct local searches?

ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

Telling Better Stories With SEO Data To Show Business Impact

In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level.

Does the Chief Marketing Officer Role Need an Update?

Data and digital tech, including AI, are now commonly used to help marketers increase sales by retaining and acquiring customers through unique products and services, enhanced brand awareness, excellent customer experience, mass customization, and microtargeting at scale.

Meet LLMs.txt, a proposed standard for AI website content crawling

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.

AI, SEO, and Client Success: 7 Agency Trends Defining the Year

Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.

Image Optimization Market Insights: Fueling Growth in Digital Marketing and E-Commerce , Most Leading Companies - TinyIMG, Nekkra UG, ShortPixel, Piio, ImageKit.io

Global Image Optimization Market reached US$ 153.2 Million in 2023 and is expected to reach US$ 238.7 Million by 2031, growing with a CAGR of 5.7% during the forecast period 2024-2031.

How Digital Marketing Transforms Brand Reach in the Online Age

Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.

EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility

EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility

Indexing and SEO: 9 steps to get your content indexed by Google and Bing

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

Why SEO fundamentals are 10x more important now

Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.

Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth

In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!