Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
87% read AI search summaries, 84% shop with AI: Survey
A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.
11 Best Email Marketing Platforms (2025)
In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the must-have features, plus the factors to consider when choosing an email marketing tool.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
Explaining Google’s AI Search Experiments To Your C-Suite
Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven.
Snap’s new app ad formats aim to lower cost per acquisitions, drive reach
Snap’s new app ad formats aim to lower CPAs, drive reach
Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
PayPal and Venmo users won’t want to miss these Perplexity AI perks
Get free use of Perplexity Pro and access to its AI-powered Comet browser.
3 ways AI is changing how people shop, marketers work and stacks evolve
The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
Amazon sets dates for Prime Big Deal Days 2025: here’s what you need to know
Amazon's Prime Deals Days 2025 event runs October 7-8
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
21 Local Online Marketing Strategies to Attract Foot Traffic (2025)
Local online marketing uses online channels to drive foot traffic to your retail store. Here are 21 of the best tactics to try.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Wix Integrates AI to Streamline Email Marketing for Small Businesses
Wix.com has integrated AI into its email marketing editor, enabling users to generate customized subject lines, body text, and calls to action from simple prompts, streamlining content creation for small businesses. This enhances accessibility, supports multilingual emails, and positions Wix competitively, though it emphasizes human oversight to avoid generic outputs.
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Google grows stake in retail media advertising with Criteo partnership
An integration with Google Search Ads 360 aimed at driving more advertiser demand is just the “first phase” of a larger collaboration.
Gmail makes it easier to manage order updates and deals chaos
Finally, some respite from the order and deal chaos in my inbox.