How Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
B2B Brand: Why It Matters More Than You Think
From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a asset.
Google expands ads in AI Overviews, AI Mode to desktop
Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.
Google Expands AI Features in Search: What You Need to Know
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.
Time to First Value: The CX metric you can’t afford to ignore
Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How restaurant chains are updating their marketing menus in tough economy
Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and technology investments.
What Salesforce’s $8B acquisition of Informatica means for enterprise data and AI
Salesforce is making a big bid to become a much larger player in the enterprise space, announcing today an $8B acquisition of Informatica. The move will bring together two large, established enterprise software providers with decades of real-world experience.
How to integrate CTV with other PPC channels for a full-funnel growth loop
CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
From chaos to clarity: How to create content briefs for SEO
Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on the same page? Easy—just use a content brief.
Amazon Prime Day 2025 returns this July: What we know so far
Amazon's Prime Day sale is back this July. Here's everything you need to know.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.