Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
eBay's new AI chatbot wants to help you find exactly what you're shopping for
The shopping agent will learn your preferences and help you find hidden gems.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
Korl launches platform orchestrating AI agents from OpenAI, Gemini and Anthropic to hyper-customize customer messaging
Korl, a startup launched today, hopes to overcome these challenges with a new platform that works across multiple systems to help create highly-customized communications. The multi-agent, multimodal tool uses a mix of models from OpenAI, Gemini and Anthropic to source and contextualize data.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
OnePlus owners could get an iPhone Dynamic Island feature in Android 16
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
AI agent deployments will grow 327% during the next two years. Here's what to do now
HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.
Breaking Into New Markets With PPC: Key Considerations
PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
I drove 500 miles with Android Automotive, here’s why every car needs it
The worlds of smartphones and cars have long been colliding, as Google and Apple have prioritized building new experiences with CarPlay and Android Auto, respectively, even as carmakers have continued to develop their own infotainment experiences.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.