Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
'The Ultimate Guide to Health and Fitness Tech for 2025
If you want to lose weight, lower your stress level, sleep better, or boost your immunity, check out the best smart health and fitness products we've tested.
10 Best AI Email Marketing Software Tools (January 2025)
Today's AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.
How Meta leverages generative AI to understand user intent
By looking at recommendations as a generative problem, you can tackle it in new ways that are richer in content and more efficient than classic approaches. This approach can have important uses for any application that requires retrieving documents, products, or other objects.
The Future of Email Marketing: Trends to Watch in 2024 and Beyond
With technology evolving and consumers demanding more, email marketing is evolving to new heights. New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily craft personalized pieces of content that create an unforgettable experience.
DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Digital Marketing Strategies and Trends for 2025
As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
10 top priorities for CIOs in 2025
A new year brings new opportunities and fresh challenges. To better position your business to thrive in 2025, here’s what CIOs should prioritize over the next 12 months.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365
Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.
Why context-aware AI agents will give us superpowers in 2025
2025 will be the year that big tech transitions from selling us more and more powerful tools to selling us more and more powerful abilities. The difference between a tool and an ability is subtle yet profound. We use tools as external artifacts that help us overcome our organic limitations. From cars and planes to phones and computers, tools greatly expand what we can accomplish as individuals, in large teams and as vast civilizations.
Top Ecommerce Automation Tools for 2024
When you run an ecommerce store, you can save time and energy by automating everything from inventory management to customer service.
Amazon offers ad tech to retailers in retail media land grab
Amazon offers ad tech to retailers in retail media land grab
The 4 principles of modern marketing
Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.
The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic
In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.