#Sales Funnel related marketing articles

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

Why full-funnel marketing is key to profitability

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.

How to measure YouTube ad success with KPIs for every marketing goal

Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.

Foot Locker’s loyalty revamp shows early signs of success

The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.

Walmart buys Vizio for $2.3B as retail media race turns to streaming

Retail media networks are shifting focus to areas like connected TV and streaming to build out top-of-funnel advertising.

5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy

Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?

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