Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
If Amazon doesn't sell the product, you may soon be taken to another site
When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
Adobe Acrobat AI now reads and explains your contracts in minutes — here’s how it works
The software giant announced today that its Acrobat AI Assistant can now automatically detect contracts, summarize key terms and compare differences across multiple versions — capabilities that Adobe says could help address a widespread problem: Most people don’t fully read agreements before signing them.
Google Lens Update Lets You 'Search Your Screen' on iPhones
The feature appears to be a limited version of Android's Circle to Search, contained within a few apps. Will it convince some Apple lovers to jump ship, or at least ditch Safari?
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
French AI startup Mistral launches Le Chat mobile app for iPhone, Android — can it take enterprise eyes off DeepSeek?
Today, Mistral finally launched its own free, mobile version of its chatbot Le Chat for iOS and Android, as well as a new Enterprise tier for private infrastructure, and a Pro plan at $14.99 per month. The move suggests that Mistral AI is making a concerted push to convince companies there are worthwhile alternatives to DeepSeek and OpenAI.
Google refines ad quality systems to improve user navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
It looks like Claude is getting an “extended thinking” feature
Screenshots from AI leaker CHOI have dropped on X today, showing a new “extended thinking” toggle and a web search tool on the Claude mobile app. There’s no information yet about how these features will work or when they’re coming, but it looks like the extended thinking feature will be for Pro users only.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Top 10 Marketing Ideas for Your Small Businesses in 2025
This list of 10 powerful marketing ideas for small businesses will help you attract more customers, boost engagement, and drive sustainable growth in 2025. Let’s dive in and put these strategies to work for your business.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Google Lens just got an upgrade on your iPhone. Here’s how it works
New features coming into focus
Google Updates Product Markup To Support Member Pricing & Sales
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025
In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.