#Segmentation related marketing articles

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.

Email Marketing Software Market Global Trends, Growth Opportunity To Reach 10.89% from 2022 to 2031

The global email marketing software market is growing due to affordable digital ads, AI-driven personalization, internet surge, and rising digitization.

AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing

AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing's potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint's new Inbox Placement solution ensures that every email reaches engaged audiences exactly when it matters most.

How Digital Marketing Can Transform Your Law Firm

Interested in knowing how digital marketing can change your law firm? You can attract clients, gain a solid online presence, and better your marketing efforts through digital marketing.

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

How To Leverage GA4 For The Analysis Of International SEO Strategies

Learn how to effectively analyze and refine your international SEO strategies using actionable insights from Google Analytics 4.

5 Best Email Marketing Software for Startups

By the time you're done with this article, you'll have a clear roadmap to select the ideal email marketing tool for your business journey.

Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025

These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features

The power of digital marketing: Transforming businesses in 2024

In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.

How to build lead gen campaigns for B2B SMBs

This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.

How To Use Customer Intelligence To Grow Your Business

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.

25 Of The Best Examples Of Homepages

Get inspired by the best examples of homepages. Learn how to create outstanding homepages that make a lasting impression on your visitors.

The 4 principles of modern marketing

Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.

Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!

How I made my Android tablet better than a Windows laptop

Roughly two years ago, I argued how almost every company making Android devices wants an ecosystem like Apple, but they just can’t have it! Two years later, I still feel the same, even though brands have landscaped their ecosystems to present better cross-device connectivity (an essence of ecosystems).

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

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