#Segmentation related marketing articles

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.

Email Marketing Software Market Global Trends, Growth Opportunity To Reach 10.89% from 2022 to 2031

The global email marketing software market is growing due to affordable digital ads, AI-driven personalization, internet surge, and rising digitization.

AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing

AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing's potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint's new Inbox Placement solution ensures that every email reaches engaged audiences exactly when it matters most.

How Digital Marketing Can Transform Your Law Firm

Interested in knowing how digital marketing can change your law firm? You can attract clients, gain a solid online presence, and better your marketing efforts through digital marketing.

Everything Revealed at Microsoft Ignite 2024

AI

The power of digital marketing: Transforming businesses in 2024

In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.

How to build lead gen campaigns for B2B SMBs

This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.

How to reframe AI adoption to focus on outcomes, not tools

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.

AI in Email Marketing: Creating Smarter, More Engaging Campaigns

The email marketing industry is changing quickly due to advances in technology, and artificial intelligence (AI) is now an essential element in creating more successful and engaging campaigns. By using AI-driven tools, marketers can build smarter campaigns tailored to meet the specific preferences and behaviors of each individual subscriber.

Advanced SEO: How to level up your keyword strategy

Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.

How To Use Customer Intelligence To Grow Your Business

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.

25 Of The Best Examples Of Homepages

Get inspired by the best examples of homepages. Learn how to create outstanding homepages that make a lasting impression on your visitors.

Google adds segmentation to Performance Max Asset Groups

Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

Understanding Gmail and Yahoo’s New 2024 Requirements for Email Senders

New 2024 email rules from Gmail and Yahoo: Authentication, DMARC enforcement, and user-centric updates for bulk.

Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!

How I made my Android tablet better than a Windows laptop

Roughly two years ago, I argued how almost every company making Android devices wants an ecosystem like Apple, but they just can’t have it! Two years later, I still feel the same, even though brands have landscaped their ecosystems to present better cross-device connectivity (an essence of ecosystems).

Cross-Channel Remarketing Campaigns: A Complete Guide

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.

12 ways to use a customer data platform

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

Weave Unveils All-New Email Marketing Tool for Healthcare Providers

LEHI, Utah--(BUSINESS WIRE)--Weave (NYSE: WEAV), a leading all-in-one customer experience and payments software platform for small and medium-sized healthcare businesses, today announced the launch of its enhanced Email Marketing tool. Designed to empower small- and medium-sized healthcare businesses with limited marketing staff, Weave Email Marketing offers a suite of powerful new features to streamline campaign creation and boost practice growth.

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