Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals
Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Data, Digital & Strategy: Essential Competencies For B2B Marketing Growth
As marketing shifts toward hyper-personalisation, automation and AI-driven insights, the most successful teams will be those that invest in both people and technology, writes Gurtej Singh ChawlaIn today's fast-paced business environment, a high-performing B2B marketing team is essential for organisational growth. Recognising and nurturing key competencies can transform teams into significant contributors to success.
How To Scale Your Business Using Zero-Party Data
Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
Top 5 tactics to boost PPC lead quality in 2025
Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.
The significance of email marketing and UK businesses
SMBs throughout the United Kingdom rely heavily on email marketing to reach new customers, share updates, and build trust. Statista released important email marketing metrics for SMBs operating across Great Britain. The following data confirms the significance of email marketing as the most widely used, cost-effective, and converting marketing medium:
Digital marketing needs a reset – here’s where to start
In the crowded retail market it is becoming increasingly difficult to make yourself seen and heard. Zeta Global’s Ross Halliday examines five areas of focus for retailers wanting to shake up their digital marketing strategy to ensure they are noticed
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Beyond RAG: SEARCH-R1 integrates search engines directly into reasoning models
Large language models (LLMs) have seen remarkable advancements in using reasoning capabilities. However, their ability to correctly reference and use external data — information that they weren’t trained on — in conjunction with reasoning has largely lagged behind.
Email Marketing Software Market Size to Surpass USD 3.8 Billion by 2032 , SNS Insider
The Email Marketing Software Market is evolving fast, driven by the rising demand for personalized and automated marketing strategies.
Email Marketing Software Market Size to Surpass USD 3.8 Billion by 2032 , SNS Insider
The Email Marketing Software Market is evolving fast, driven by the rising demand for personalized and automated marketing strategies.
5 underrated tools to boost your B2B PPC performance
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.