#Segmentation related marketing articles

10 Ecommerce Email Marketing Strategies for 2025

Email marketing remains one of the most effective tools for ecommerce businesses, and as we approach 2025, the landscape is evolving rapidly. To stay ahead, brands must adopt innovative strategies that align with emerging trends and consumer expectations. In this article, we’ll explore 10 proven tactics to future-proof your ecommerce email marketing and drive sales in 2025.

How to integrate SEO into your broader marketing strategy

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement

In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.

How to Automate Email Marketing with AI and Personalization Tools

Email marketing: the never-ending struggle of crafting the perfect message, only to see it ignored like last year’s New Year’s resolution. But fear not! AI and enrichment tools like Clay are here to save the day, helping you send emails that actually get read (and maybe even replied to). Say goodbye to manual labor and hello to automation magic!

What Is CRM Automation? Top CRM Platforms With Automation

Learn how CRM automation helps manage customer communications, track sales data, and schedule marketing campaigns.

Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch

Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.

Email Marketing Personalization: How to Make Every Email Count

Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases. That’s the power of email marketing personalization. In Northern Colorado, where small businesses and community engagement drive success, personalized email campaigns can help you build lasting customer relationships and boost conversions.

5 underrated tools to boost your B2B PPC performance in 2025

These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.

15 Interview Questions To Ask Your Next Digital Marketer Candidates

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, strategy, and culture fit.

9 Best Practices for Email Marketing in 2025

In this guide, we’ll cover the top email marketing best practices for 2025 to help you craft emails that your audience actually wants to read—and respond to.

Akia launches new email and SMS marketing tools for hotels

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Predictive Analytics Methods to Improve Email Marketing

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

How Epic Games drives in-game purchases through personalized email marketing

Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.

The 4 principles of modern marketing

Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

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