#Segmentation related marketing articles

Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%

The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.

10 ways to leverage generative AI for advanced SEO

Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.

Top Digital Marketing Stats You Should Know!

In this article, we’ve put together some interesting and hard-hitting digital marketing facts and stats to look ahead to how digital marketing can influence your business and marketing outcomes in 2022 and beyond.

AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.

Amazon Attribution Beta: Update

This broader access means that more sellers than ever can track how their non-Amazon marketing efforts are impacting shoppers and sales on the Amazon site with Amazon Attribution.

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts.

10 Best Email Marketing Apps for iOS to Boost Your Campaigns

Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.

A Guide To Enterprise SEO Strategy For SaaS Brands

Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.

Top 5 tactics to boost PPC lead quality in 2025

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Using Digital Transformation To Combat Business Growth Stagnation

If implemented correctly, digital transformation can be an important enabler of growth.

Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed

The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.

Email marketing vs. social media: Which one works best in 2025?

Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.

Leaders Share 11 Email Marketing Lessons in Honor of National Email Day

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.

Beyond RAG: SEARCH-R1 integrates search engines directly into reasoning models

Large language models (LLMs) have seen remarkable advancements in using reasoning capabilities. However, their ability to correctly reference and use external data — information that they weren’t trained on — in conjunction with reasoning has largely lagged behind.

5 drivers of full-funnel growth with CRM and CDP data

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.

Landing Page Builders Market Set to Reach USD 2.7 Billion by 2035, Fueled by Rising Demand for Digital Marketing and Conversion Optimization Tools

Landing page builders are becoming indispensable in digital marketing campaigns, allowing users to create high-converting pages quickly without requiring advanced coding skills.

Crack the code to ROI-driven email marketing campaigns

Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.

Google’s ad business remains robust despite macro, regulatory threats

Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations.

Email Marketing in the iOS18 Era: What You Need to Know

Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.

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