The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
Black Friday and Cyber Monday: Winning email strategies for hotels
In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment.
WPP bounces back from tough H1 with key new business gains in Q3
Drivers of the agency holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.
Advanced SEO: How to level up your keyword strategy
Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.
GetResponse
GetResponse’s service combines swift building and automation tools with high-quality support via email and live chat. Its extensive template library means that marketers of all experience levels can create emails quickly and easily, too. That said, some expert users are likely to run into limitations with the service's basic reporting and segmentation features. The very flexible , all-in-one , and highly intuitive remain our Editors' Choice winners thanks to their more comprehensive feature sets.
Exploring Global Digital Marketing Market: A USD 780 Billion Industry Set for 11.1% CAGR Growth (2024-2030)
Global Digital Marketing Market Report by MarkNtel Advisors provides a detailed & thorough analysis of market size & share, growth rate, competitive landscape, and key players. This comprehensive analysis helps businesses gain a holistic understanding of the market dynamics & make informed decisions.
How AI is transforming marketing
MSU marketing expert highlights key trends shaping the future.
Singulate raises $2.3 million pre-seed to transform email marketing industry with AI
BALTIMORE, Oct. 8, 2024 /PRNewswire/ -- Singulate, a generative AI marketing platform, today announced it has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms. The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
Understanding Gmail and Yahoo’s New 2024 Requirements for Email Senders
New 2024 email rules from Gmail and Yahoo: Authentication, DMARC enforcement, and user-centric updates for bulk.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
9 Proven Email Marketing Tactics to Re-Engage Non-Converting Website Users
Having over 20 years of experience creating innovative digital marketing strategies that help businesses thrive, Jonathan Herrick joins us to discuss proven email marketing strategies that can help you re-engage your website visitors who failed to convert.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
Weave Unveils All-New Email Marketing Tool for Healthcare Providers
LEHI, Utah--(BUSINESS WIRE)--Weave (NYSE: WEAV), a leading all-in-one customer experience and payments software platform for small and medium-sized healthcare businesses, today announced the launch of its enhanced Email Marketing tool. Designed to empower small- and medium-sized healthcare businesses with limited marketing staff, Weave Email Marketing offers a suite of powerful new features to streamline campaign creation and boost practice growth.
Selzy vs MailerLite: Which Email Marketing Platform is Best for Your Business
Compare Selzy and MailerLite, two leading email marketing tools. Explore features, pricing, and ease of use to help you make the right choice for growing your email list and automating campaigns effectively.
Meta Introduces Spirit LM open source model that combines text and speech inputs/outputs
Just in time for Halloween 2024, Meta has unveiled Meta Spirit LM, the company’s first open-source multimodal language model capable of seamlessly integrating text and speech inputs and outputs.