#SocialMedia related marketing articles

How AI ‘digital minds’ startup Delphi stopped drowning in user data and scaled up with Pinecone

Each Delphi can draw from any number of books, social feeds, or course materials to respond in context, making each interaction feel like a direct conversation. Creators, coaches, artists and experts were already using them to share insights and engage audiences.

Steal These 6 Email Marketing Secrets to Stand Out in Crowded Inboxes

If your emails are getting ghosted, it's not you — it's your strategy.

AI-Powered Search: Adapting Your SEO Strategy

Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

How much should hoteliers be spending on marketing?

With the 2026 budgeting season in hospitality rapidly approaching, it's not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 marketing budgets are 7.7% of total revenue, same as in 2024.

Spotify's new DM feature lets you chat with friends in-app now - here's how

The messaging feature lets you discuss your favorite songs, audiobooks, and podcasts while staying in the app.

Looking for the Best AI Writing Help? I Put 5 of the Biggest Apps to the Test

Which AI tools excel at email and other short-form writing? Here's how Apple Intelligence, Grammarly, and others performed in turning rough drafts into polished prose.

18 Top Digital Marketing Tools in 2025 Based on Category

From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.

Effective SEO Organizational Structure For A Global Company

SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance.

5 Ways To Prove The Real Value Of SEO In The AI Era

Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.

Global expansion and hyperlocal focus redefine the next chapter of retail media networks

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.

Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners

If you scroll more than you sleep, you already understand why digital marketing.

The 5-Step Process To Setting Crystal Clear PPC Goals

From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.

Why The Last Year Has Been The Biggest Challenge For CMOs

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

What Does a Digital Marketer Do? 5 Essential Responsibilities

A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

Inside the Digital Marketing Plan That Brought Chili’s Back to Life

Running a restaurant chain empire isn’t easy. With endless competition, rising costs and a constant demand for deals, staying relevant is always a challenge. Some chains flourish for decades; others disappear quietly. For Chili’s, CEO Kevin Hochman credits its meteoric comeback not to luck, but to sharp, strategic marketing brilliance that is embracing the digital era of connection and co-creation.

How to keep emails from getting lost in the holiday inbox surge

How to keep emails from getting lost in the holiday inbox surge

Unlocking the Future of Digital Marketing with Hyperformance: Templates, Ads, and Design Services

Whether you need ready-made digital templates, an informative eBook on Meta and Google Ads, or bespoke design services like 3D animation, packaging design, and logos, Hyperformance is the one- stop solution to elevate your brand's digital presence.

Google still leads, but Gen Z and AI are reshaping search behavior: Survey

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.

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