Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Macs finally get a taste of an overhauled Mail app
Apple redesigned the Mail app on iPhones with the release of iOS 18.2 update back in December, but strangely skipped the treatment for iPads and Macs. The company has finally made a course correction with the macOS 15.4 and iPad OS 18.4 developer beta updates, which are now available for testers.
Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Digital Marketing Trends for 2025
Mystic Media Dot Com, Inc. Talks about Social Media Evolution, AI, Employee-Generated Content, the Future of Search & More
Why HR’S Future Looks Like Marketings past
When it comes to tech and showing business value, today’s CHROs should check with yesterday’s CMOs.
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Retailers say agentic AI is the best way to boost customer sales
This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.
Why brand-owned communities are the future of growth
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
What Content Works Well In LLMs?
Explore the importance of content in LLM and how it impacts AI chatbots and SEO for enhanced visibility and quality.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
The Engadget team's favorite productivity tools to get things done
These are the apps and programs we rely on regularly in our personal and professional lives.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.