#Stats related marketing articles

Inching towards AGI: How reasoning and deep research are expanding AI from statistical prediction to structured problem-solving

AI has evolved at an astonishing pace. What seemed like science fiction just a few years ago is now an undeniable reality. Back in 2017, my firm launched an AI Center of Excellence. AI was certainly getting better at predictive analytics and many machine learning (ML) algorithms were being used for voice recognition, spam detection, spell checking (and other applications) — but it was early. We believed then that we were only in the first inning of the AI game.

10 Must-Know Email Marketing Statistics for 2025

There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.

How CMOs can get out of ‘no man’s land’ and on the same page as CEOs

Boathouse CEO John Connors examines takeaways from the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO.

Mobile marketing with RCS: What you need to know

RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.

47 Video Marketing Statistics for Ecommerce Business Owners

See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.

What is predictive analytics? Transforming data into future insights

Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.

10 Must-Know Email Marketing Statistics for 2025

There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.

5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

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