Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Community Building For Marketers: Finding Your Why
Explore the concept of community building as a marketing tool in our modern age, and how it impacts growth strategies.
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Meta Is Ready to Rock Nvidia’s Boat With Its In-House AI Chip
Gradually, then suddenly, the big tech companies are replacing Nvidia's pricey AI chips.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
Why HR’S Future Looks Like Marketings past
When it comes to tech and showing business value, today’s CHROs should check with yesterday’s CMOs.
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
Top 5 tactics to boost PPC lead quality in 2025
Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
AI PCs encouraging businesses to upgrade faster, targeting personalized employee experiences
In 2025, AI is starting to feel like a buzzword to the general public — but for a business, it’s a day-to-day reality and the path toward accelerated growth. According to an IDC white paper that was sponsored by AMD, AI PCs are driving a major PC upgrade cycle. They’re pushing businesses toward switching to PCs that integrate neural processing units (NPUs) to run AI tasks locally.
Google is getting serious about smart glasses, again
Google kicked off the smart glasses trend over a decade ago. Unfortunately, the ambitious idea failed to take off back then. Some say it was a little ahead of its time, while others couldn’t look past the specter of privacy intrusion. But it looks like an emphatic comeback.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Spain and Beyond: AI’s Role in the Future of Digital Marketing for Independent Hoteliers - By Duane Overgaard
The travel sector in Spain is experiencing a period of remarkable growth. According to Grand View Research, the market generated $41.95 billion in revenue in 2024 and is projected to grow at a CAGR of 16.7% from 2025 to 2030. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability.