Cohere just launched ‘North’, its biggest AI bet yet for privacy-focused enterprises
North combines large language models, search capabilities, and automation tools in a secure package that lets companies deploy AI while maintaining control over sensitive data. The platform operates in private cloud environments or on-premises installations, targeting regulated industries like finance and healthcare.
How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
Marketing leaders on their best holiday email campaign
As holiday season approaches, three marketing leaders reflect on the email campaign strategies that helped them stand out, from meaningful storytelling to authentic community building
Email Marketing Software Market Global Trends, Growth Opportunity To Reach 10.89% from 2022 to 2031
The global email marketing software market is growing due to affordable digital ads, AI-driven personalization, internet surge, and rising digitization.
The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns
PPC keyword tools help you generate new keyword ideas and provide insight into keyword cost per click (CPC), search volume, and competition level.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
AI in Email Marketing: Creating Smarter, More Engaging Campaigns
The email marketing industry is changing quickly due to advances in technology, and artificial intelligence (AI) is now an essential element in creating more successful and engaging campaigns. By using AI-driven tools, marketers can build smarter campaigns tailored to meet the specific preferences and behaviors of each individual subscriber.
AWS SageMaker is transforming into a combined data and AI hub
In other words: no longer will Sagemaker just be a place to build AI and machine learning apps — now you can link your data and derive analytics from it, too.
Google Video Campaigns and the Google TV Network
There is a new and exciting way for Google advertisers to use video campaigns to reach mass audiences on the Google TV network. In addition to using video campaigns to reach audiences on YouTube and Google Display partner websites and apps, they can now be implemented into Google TV’s advertising network, which can reach millions of viewers using Google smart TV and streaming devices. With Google’s vast collection of video streaming programs and ability to stream through thousands of different apps, video ad campaigns can be targeted to different audiences actively watching on the network.
Top 10 Digital Marketing Trends For 2025
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
7 Ideas to boost your 2025 digital marketing strategy
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
Digital Marketing Experts: Your Partner for Online Success
In today’s fast-paced digital landscape, businesses face the constant challenge of standing out in an ever-growing sea of competitors. This is where digital marketing experts come into play.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
Here’s what AI-powered startups need to succeed in 2025
In 2024, thousands of startups emerged built on the powerful capabilities of cutting-edge large language models (LLMs). Statistically speaking, only one-fifth will survive to the end of 2025. To make it beyond this year, these companies will need an edge.
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
A co-pilot approach to genAI (with prompt examples)
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
How to Build a Vibrant Pinterest Following That Drives Sales
Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work.
OpenAI is targeting 1 billion users in 2025 — and is building its own data centers to get there
OpenAI is seeking to reach 1 billion users by next year, a new report said.