How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
15 Interview Questions To Ask Your Next Digital Marketer Candidates
Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, strategy, and culture fit.
9 Best Practices for Email Marketing in 2025
In this guide, we’ll cover the top email marketing best practices for 2025 to help you craft emails that your audience actually wants to read—and respond to.
Sociable: Reddit posts solid Q4 revenue growth
Revenue grew 71% year over year, mostly driven by expansion of the platform’s ad business.
San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism
The report, compiled in partnership with Benchmark Research Partners, and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, builds upon last year’s findings and reflects emerging trends in digital advertising, AI integration, and traveler engagement.
Snowflake makes SnowConvert free and adds support for migrating enterprise data from Amazon
Data infrastructure major Snowflake today announced that it is making SnowConvert, its self-serve offering designed to help enterprises move into its data cloud ecosystem, entirely free of cost. The company also said it is expanding SnowConvert to support migrations from Amazon RedShift (in private preview).
Top 10 Digital Marketing Trends For 2025
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
Business Marketing: Understanding the Basics Right to Email Automation
Email automation is an automatic email campaign set once to target the audience at the needful moment. It meets a certain trigger, and as opposed to other manually created and sent emails, these automated ones have the attribute to enhance revenue for your business. This beauty of email automation has resulted in massive responses to these tools with defined triggers without you ever taking the burden to do it yourself.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
How to Learn Digital Marketing in 2025
Digital Marketing is a broad and dynamic field encompassing various strategies and techniques to promote products, services, or brands using digital channels. Unlike traditional marketing, which relies heavily on offline methods, digital marketing leverages the power of the internet and electronic devices to reach a wider audience and engage with potential customers.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.