IBM sees enterprise customers are using ‘everything’ when it comes to AI, the challenge is matching the LLM to the right use case
At VB Transform 2025 today, Armand Ruiz, VP of AI Platform at IBM detailed how Big Blue is thinking about generative AI and how its enterprise users are actually deploying the technology. A key theme that Ruiz emphasized is that at this point, it’s not about choosing a single large language model (LLM) provider or technology. Increasingly, enterprise customers are systematically rejecting single-vendor AI strategies in favor of multi-model approaches that match specific LLMs to targeted use cases.
Anthropic just made every Claude user a no-code app developer
Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.
The Best Free Software: 60 Editor-Selected Essentials
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Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share
The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
5 ways to make assertive decisions in uncertain times, according to business leaders
Here's how to help your business flourish when change is the only constant.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
WWDC 2025 was a return to smaller-scale features that are actually useful
Most of these updates aren’t ground-breaking, but I’m excited about them anyway.
Mistral’s first reasoning model, Magistral, launches with large and small Apache 2.0 version
European AI powerhouse Mistral today launched Magistral, a new family of large language models (LLMs) that marks the first from the company to enter the increasingly competitive space of “reasoning,” or models that take time to reflect on their thinking to catch errors and solve more complex tasks than basic text-based LLMs.
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How Enterprise Search And AI Intelligence Reveal Market Pulse
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How Highmark Health and Google Cloud are using Gen AI to streamline medical claims and improve care: 6 key lessons
Among the numerous educational and startlingly insightful panel discussions on AI enterprise integrations featuring industry leaders at VentureBeat’s Transform 2025 conference this week was one led by Google Cloud Platform Vice President and Chief Technology Officer (CTO) Will Grannis and Richard Clarke, Highmark Health’s Senior Vice President and Chief Data and Analytics Officer.
Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.
Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline
New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.
Use AI marketing tools to automate and scale your strategy
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Do these 4 things before betting on AI in your business - and why
While AI can democratize access to information and boost worker productivity, business leaders at Snowflake Summit 2025 said you need to get a few key things right first.
Outset raises $17M to replace human interviewers with AI agents for enterprise research
Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.
Amazon widens access to video generator as AI ad tools gain traction
The solution, which creates six videos based on the input of a product ID, comes as digital advertising rivals like Google and Meta are ramping up similar offerings.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.