#Technology related marketing articles

How to leverage SendGrid Translation for global email marketing success

In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.

22 SEO Experts Offer Their Predictions For 2025

The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing

Secret Agentspace: Google announces new AI tool to help enterprises turn silos into lakes

Google's new enterprise offering provides a fresh way to blend data silos and extract business value from previously barricaded data. Here's why it could be a game changer for your business.

WPP, Universal Music Group partner to deepen brands’ access to music culture

The agency network pointed to the growing intersection between tech and music, stating the pact will be used to explore new applications of AI.

10 Proven Strategies for Boosting Ecommerce ROI

Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.

The two approaches to AI implementation: Collaboration vs. independence

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

The power of digital marketing: Transforming businesses in 2024

In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

How to reframe AI adoption to focus on outcomes, not tools

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.

13 digital marketing trends you should plan for in 2025

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

Scaling AI: Platform best practices

Enterprises are now deeply invested in how they build and continually evolve world-class enterprise platforms that enable AI use cases to be built, deployed, scaled, and evolve over time. Many companies have historically taken a federated approach to platforms as they built capabilities and features to support the bespoke needs of individual areas of their business.

Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses

The AirGo Vision is available now, featuring visual recognition powered by OpenAI’s GPT-4o AI.

Digital marketing trends that will dominate in 2025 according to Google

What are the digital marketing trends for 2025? Google is an undisputed leader in the field of technology and marketing

23 WordPress Alternatives Best For SEO

This guide covers various options, from user-friendly website builders to open-source solutions, to help you find the right WordPress alternative for your website.

Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports

AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.

TikTok Shop sales surpass $100M on Black Friday

The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

ServiceNow open sources Fast-LLM in a bid to help enterprises train AI models 20% quicker

Training a large language model (LLM) is among the most costly and time consuming exercises for enterprises. A new open-source model being released today by ServiceNow could make a big difference, with the promise of training 20% faster, saving enterprises time and money.

How Significant Is AI Chatbot Traffic In B2B?

A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.

OpenAI is targeting 1 billion users in 2025 — and is building its own data centers to get there

OpenAI is seeking to reach 1 billion users by next year, a new report said.

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