Netflix’s next phase of advertising growth hinges on in-house ad tech
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
Digital Marketing Undergoes an AI Revolution, Shaping the Future of Patient Outreach in Healthcare and Pharma
Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has driven measurable growth for businesses.
'The Ultimate Guide to Health and Fitness Tech for 2025
If you want to lose weight, lower your stress level, sleep better, or boost your immunity, check out the best smart health and fitness products we've tested.
Cohere just launched ‘North’, its biggest AI bet yet for privacy-focused enterprises
North combines large language models, search capabilities, and automation tools in a secure package that lets companies deploy AI while maintaining control over sensitive data. The platform operates in private cloud environments or on-premises installations, targeting regulated industries like finance and healthcare.
Amazfit showed me the future of health gadgets at CES 2025
What’s the next big thing for health gadgets? Smartwatches and fitness bands are everywhere. Smart rings had their breakout year in 2024 and look to have another strong one in 2025. Smart scales are the norm, and high-tech ways to check your blood pressure are commonplace, too. What comes next?
Trends Shaping the Legal Marketing Industry in 2025
To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
The power of digital marketing: Transforming businesses in 2024
In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.
Why working with a digital marketing company is essential in 2025
Today, businesses need digital marketing to connect with their target audience. As technology continues to evolve in 2025, expect to face new set of challenges to keep up with trends and competition. Finding a reliable digital marketing partner can help your business deal with the changes and ensure that you stay relevant and profitable.
10 top priorities for CIOs in 2025
A new year brings new opportunities and fresh challenges. To better position your business to thrive in 2025, here’s what CIOs should prioritize over the next 12 months.
AI roles take top 2 spots on LinkedIn's list of the 25 fastest-growing jobs in the US
Ready to pivot your career? Here are the most in demand AI roles, along with an AI-adjacent one, according to LinkedIn.
Why context-aware AI agents will give us superpowers in 2025
2025 will be the year that big tech transitions from selling us more and more powerful tools to selling us more and more powerful abilities. The difference between a tool and an ability is subtle yet profound. We use tools as external artifacts that help us overcome our organic limitations. From cars and planes to phones and computers, tools greatly expand what we can accomplish as individuals, in large teams and as vast civilizations.
Top 10 Digital Marketing Trends For 2025
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
Here’s what AI-powered startups need to succeed in 2025
In 2024, thousands of startups emerged built on the powerful capabilities of cutting-edge large language models (LLMs). Statistically speaking, only one-fifth will survive to the end of 2025. To make it beyond this year, these companies will need an edge.
Amazon offers ad tech to retailers in retail media land grab
Amazon offers ad tech to retailers in retail media land grab
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports
AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.