What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
I test a lot of AI coding tools, and this stunning new OpenAI release just saved me days of work
It took ChatGPT Deep Research minutes to reverse-engineer my full GitHub repo, when I'd need days.
How one newsletter tripled paid membership revenue with retargeting emails
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
GitHub Copilot evolves into autonomous agent with asynchronous code testing
The move brings GitHub Copilot to work more autonomously for developers, keeping the app competitive as the AI coding assistant space has become more crowded with AI-powered tools, including Microsoft investment OpenAI’s rival Codex software engineering agent released.
The Intersection Of Video SEO And Social Media: Tactics To Win
Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.
The best transcription services we tested
I tested the best transcription software options that can translate audio and video conversations for you. These are my favorites.
Fine-tuning vs. in-context learning: New research guides better LLM customization for real-world tasks
The findings can help developers make crucial decisions when building LLM applications for their bespoke enterprise data.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
OpenAI brings GPT-4.1 and 4.1 mini to ChatGPT — what enterprises should know
OpenAI is rolling out GPT-4.1, its new non-reasoning large language model (LLM) that balances high performance with lower cost, to users of ChatGPT. The company is beginning with its paying subscribers on ChatGPT Plus, Pro, and Team, with Enterprise and Education user access expected in the coming weeks.
I tested ChatGPT's Deep Research against Gemini, Perplexity, and Grok AI to see which is best
Deep Research scours the web to learn about your query and then generates a detailed report. But which AI does it better?
Google made it clear at I/O that AI will soon be inescapable
If you've been holding off on using AI, it may become increasingly difficult to do so.
You.com’s ARI Enterprise crushes OpenAI in head-to-head tests, aims at deep research market
You.com has launched ARI Enterprise today, claiming its advanced research platform defeats OpenAI’s comparable offerings in 76% of head-to-head tests and achieves industry-leading accuracy on independent benchmarks.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.