Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
Google Tests Bare-Bones Hotel Search In Three EU Countries
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements.
6 Web Hosts Ranked By Core Web Vitals: One Outperforms All
HTTPArchive's new Technology Reporting Dashboard compares six web hosts by Core Web Vitals. One host is the clear winner.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
The best email hosting services: Expert tested
We've found the best email services on the market, suitable for any budget. These services provide ample storage, minimal downtime, and high levels of control over your online communication.
Instagram will let creators test experimental reels on random people
Trial reels won’t appear on the creators main reels tab or be shown to their existing followers.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Want analytics for your Threads posts? Meta is testing the feature now
In its ongoing rivalry with Bluesky to attract X defectors, Meta is testing a feature that brands and creators.
Discover’s hybrid cloud journey pays off
Discover Financial Services has moved aggressively to the cloud in 2024 with a migration strategy focused on retaining hybrid flexibility and making the most of cloud elasticity.
Amazon just completed its first delivery by drone in Italy
International testing of Amazon’s drone delivery service has begun, following operations set up in Arizona and Texas.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
7 best Canva alternatives for digital marketing and content creation
Canva is an easy-to-use, browser and app-based digital marketing and content creation tool. There are some great hidden features in Canva, and it's one of the most commonly used design tools for non-professional designers. However, there are some awesome alternatives if Canva just isn’t your style.
Boosting Email Engagement with SMS Marketing Integration on Omnisend, Klaviyo, and ActiveCampaign
You see an ad on Instagram, but scroll past it, then it’s an exclusive offer you spot on the corner of your eye above emails and finally, you get it on a desktop before placing an order.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!
Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
Anthropic’s new AI can use computers like a human, redefining automation for enterprises
This new feature, called “Computer Use,” could have far-reaching implications for industries that rely on repetitive tasks involving multiple applications and tabs. From data entry to research to customer service, the potential applications are broad—and potentially industry-shaping.