Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development.
StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
Exclusive early access to email and data capabilities now available through one unified platform
Korl launches platform orchestrating AI agents from OpenAI, Gemini and Anthropic to hyper-customize customer messaging
Korl, a startup launched today, hopes to overcome these challenges with a new platform that works across multiple systems to help create highly-customized communications. The multi-agent, multimodal tool uses a mix of models from OpenAI, Gemini and Anthropic to source and contextualize data.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.
LinkedIn's new AI tools guide you from job searching to nailing interviews - here's how
If you can think of your next role, you can find it on LinkedIn.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts.
I tested ChatGPT's Deep Research against Gemini, Perplexity, and Grok AI to see which is best
Deep Research scours the web to learn about your query and then generates a detailed report. But which AI does it better?
The Best Email Marketing Services and Survey Software of 2025
To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.
Meta’s first dedicated AI app is here with Llama 4 — but it’s more consumer than productivity or business oriented
Facebook parent company Meta Platforms, Inc. has officially launched its own, free standalone Meta AI app, a move aimed at delivering a more personal and integrated AI experience across mobile devices, the web, and Ray-Ban Meta smart glasses.
Is your AI product actually working? How to develop the right metric system
With such a complex web of interdependencies among internal and external customers, choosing the right metrics to capture the impact of the product was critical to steer it towards success.
Gemini AI is coming to cars, wearables, and more this year, Google confirms
Now, Google has confirmed that people will be able to use Gemini on a wider variety of devices, as it will be coming to Android Auto, wearables, and more. It will be rolling out to these devices later this year, Google announced.
Google launches first-party data setup, iOS app conversion tracking tools
Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.
EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility
EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.
Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance
Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.