How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development.
eBay's new AI chatbot wants to help you find exactly what you're shopping for
The shopping agent will learn your preferences and help you find hidden gems.
Factors To Consider When Implementing Schema Markup At Scale
Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.
Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.
LinkedIn's new AI tools guide you from job searching to nailing interviews - here's how
If you can think of your next role, you can find it on LinkedIn.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
Adobe Premiere Pro vs. Apple Final Cut Pro: Which Video Editing App Should You Use?
I've been testing both for years and can walk through all the most important aspects you need to consider before committing to either.
IBM thinks that over a billion new applications will be built with gen AI : Here’s how they’re going to help that happen with agentic AI
Enterprise AI in 2025 is moving from experimentation to implementation and deployments are evolving from AI assistants to AI agents.
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
ServiceNow lets users see more of their AI
With agents, applications and new workflows, enterprises will inevitably need a way to look at all the AI they use.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Does the Chief Marketing Officer Role Need an Update?
Data and digital tech, including AI, are now commonly used to help marketers increase sales by retaining and acquiring customers through unique products and services, enhanced brand awareness, excellent customer experience, mass customization, and microtargeting at scale.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
5 drivers of full-funnel growth with CRM and CDP data
Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.
How IBM's new AI solutions ease deployment and integration for your business
IBM unveils a suite of enterprise-ready agents, data integration tools, and much more.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Landing Page Builders Market Set to Reach USD 2.7 Billion by 2035, Fueled by Rising Demand for Digital Marketing and Conversion Optimization Tools
Landing page builders are becoming indispensable in digital marketing campaigns, allowing users to create high-converting pages quickly without requiring advanced coding skills.