Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
'The Ultimate Guide to Health and Fitness Tech for 2025
If you want to lose weight, lower your stress level, sleep better, or boost your immunity, check out the best smart health and fitness products we've tested.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
EngageBay Review
In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.
ChatGPT can carry out daily recurring tasks for you now - how to get started
ChatGPT inches closer to agentic AI with its news Tasks feature. Here's what it can do for you.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025
These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features
The power of digital marketing: Transforming businesses in 2024
In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
Why working with a digital marketing company is essential in 2025
Today, businesses need digital marketing to connect with their target audience. As technology continues to evolve in 2025, expect to face new set of challenges to keep up with trends and competition. Finding a reliable digital marketing partner can help your business deal with the changes and ensure that you stay relevant and profitable.
Facebook global ad revenue to surpass $100B in 2024: WARC
Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
What Is Growth Marketing? Tips + Techniques
Growth marketing aims to drive efficient revenue by minimizing wasted efforts.
How Significant Is AI Chatbot Traffic In B2B?
A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!