#Tracking related marketing articles

Digital Marketing: 8 Major Changes From the Last 10 Years

Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:

Google Demand Gen get new conversion tracking columns

Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.

6 free Chrome extensions for PPC

Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.

The 11 Microsoft apps I ditch on every new Windows install - and the 11 I keep

A default installation of Windows 11 includes dozens of Microsoft apps. Which ones are worth keeping, and which ones should you uninstall? These are my top picks.

How To Scale Your Business Using Zero-Party Data

Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.

LinkedIn introduces AI and automation tools to improve ad performance

LinkedIn introduces AI and automation tools to improve ad performance

JUYO Launches Inventive Marketing Software for Digital Entrepreneurs

JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.

Gemini just got ChatGPT's best productivity feature, plus Audio Overviews

You can now edit documents in real time and generate Audio Overviews, all from the Gemini interface.

10 Best Email Marketing Apps for iOS to Boost Your Campaigns

Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.

The best small-business CRM software: Expert tested

The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.

Beyond the basics: 7 digital marketing trends for hotels in 2025

In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.

Google Rolls Out AI-Powered Travel Updates For Search & Maps

Google launches AI travel planning upgrades across Search, Maps, and Lens with expanded itineraries and price tracking.

AI, SEO, and Client Success: 7 Agency Trends Defining the Year

Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.

The secret to smarter, faster marketing decisions with AI

AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.

What is predictive analytics? Transforming data into future insights

Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.

How to create a searchable database of anything - easily and for free

Need to keep track of collections of things for your home or business? Here's all you need to get started, add new items, and search for them.

9 key metrics for IT success

IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success.

The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.

Google upgrades Display & Video 360 for CTV advertisers

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

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