Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Unleashing the Power of Digital Marketing and Brand Partnerships: For The Creator
AMIBA Consulting is your go to strategic partner in the Digital Marketing space. At the helm is Co-Founder Danielle DeGregory whom specializes in crafting tailored strategies to elevate brand’s and creator’s online presence, drive measurable results and find the creators that align organically with the right brands.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
AI search wars heat up: Genspark adds Claude-powered financial reports on demand
Back in June 2024 — an eternity in the fast-moving generative AI sector — a startup founded by Microsoft, Google, and Baidu alumni called MainFunc launched its first product, Genspark, an AI search engine.
The power of digital marketing: Transforming businesses in 2024
In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
SEO Maintenance: A Checklist For Essential Year-Round Tasks
SEO success is defined by a strategy, but accomplished by follow through and implementation of daily, monthly, quarterly, and yearly tasks.
Apple has a new batch of AI features arriving in time for the holidays and Apple Intelligence gets ChatGPT Plus upgrade with iOS 18.2 beta: 3 features the paid version gets you
On Monday, Apple announced the second developer beta of iOS 18.2 with more Apple Intelligence features. And now users can upgrade to ChatGPT Plus directly within Settings.
Facebook global ad revenue to surpass $100B in 2024: WARC
Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
The best AI search engines of 2024: Google, Perplexity, and more
Artificial intelligence can optimize your search experience, and getting started is both free and easy.
Ethical AI, Workforce Upskilling, Digital Inclusivity Take Center Stage At DMAP’s DigiCon 2024
06 November 2024 Manila, Philippines — The Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, has successfully hosted the ninth edition of the Digital Congress (DigiCon), with the theme, “REVOLUTION,” on October 15 to 16, 2024, in Newport City, Metro Manila.
How Significant Is AI Chatbot Traffic In B2B?
A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.