#Traffic related marketing articles

Google Promoted Pins come to Maps for Demand Gen campaigns

You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.

What is on-page SEO? Key elements & best practices

Introduction: What is on-page SEO and why does it matter?

How to Get Your First 1,000 Email Subscribers (The Smart Way)

Here's a step-by-step system for startup founders to build their first 1,000 engaged email subscribers — without guesswork or gimmicks.

How to measure SEO success when AI is changing search

Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.

The future of managed hosting: Smarter, Faster, AI-powered

How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.

The future of B2B authority building in the AI search era

With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.

Search That Sells: Connecting The Dots Between Rankings And Results

Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.

What to do when AI Overviews take the spotlight in search

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

From Search To Discovery: Why SEO Must Evolve Beyond The SERP

Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.

12 skills every SEO specialist must master by 2026

SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.

Google Performance Max: Everything you need to know

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

Breaking Into New Markets With PPC: Key Considerations

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.

Google Ads expands Search Themes limit in Performance Max

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

How to improve PPC campaign performance: A checklist

Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.

Google shares 8 ways to be successful with AI Search experiences

Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.

Google finally launches NotebookLM mobile app at I/O: hands-on, first impressions

Among the numerous announcements search giant Google made this week during the 2025 edition of its annual I/O developer conference (short for “input/output”), one of the most notable for enterprise leaders is that it is finally bringing its hit conversational AI application Notebook LM, previously available only on the web, to the Google Play and Apple App Stores.

How To Increase Google Discover Visibility Naturally Using These Ranking Signals

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact content visibility.

My next car must have this Carplay and Android Auto feature, here’s why

I’ve been driving a Chevrolet Equinox 2025 SUV rental car for the past week, and it’s reminded me exactly what my next car needs. It runs Android Automotive, which I’ve already decided is a requirement in my next car, but the more convenient feature is arguably how Chevrolet has approached its CarPlay and Android Auto integration.

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