How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
15 new jobs AI could create - could one be your next gig?
From AI agent interaction architect to synthetic reality producer, AI may open up a lot of new career opportunities.
At INBOUND 2025, AI and human creativity take the stage together
INBOUND, HubSpot’s flagship conference for marketing, sales, and customer service professionals, is headed to the west coast for the first time September 3-5, 2025. Over three days, attendees can expect bold insights, meaningful connections, and breakthrough content spanning marketing, sales, customer experience, and AI innovation — all designed to blend the familiar with the surprising, says Courtney Dagher, global events senior team manager, marketing & programming.
Explaining Agentic SEO To The C-Level
For executives investing in AI, Agentic SEO represents a logical next step toward leaner, more effective marketing operations.
Google is putting agentic tools in Ads and Analytics
Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as a platform purpose-built for streaming advertising and announced new and expanded partnerships with Amazon, Moloco and Kochava.
E-commerce Marketing Trends 2025
E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s augmented reality (AR) and virtual reality (VR), sophisticated AI chatbots, or live-streamed shopping experiences, e-commerce is a place to experiment and set the pace for other industries. The goal remains the same, though: Attract more customers and keep existing ones coming back.
AI Is rewriting the data playbook — and knowledge graphs are page one
Enterprises are realizing that traditional architectures, even in the cloud, are not enough. AI needs more than access to data. It requires access to meaning and it needs to drive business outcomes for decision makers. That’s where knowledge graphs come in.
7 trends shaping digital transformation in 2025 - and AI looms large
From autonomous enterprises built on a hybrid workforce to a house of AI agents, here's where digital goes next.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, SEO.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
Anthropic overtakes OpenAI: Claude Opus 4 codes seven hours nonstop, sets record SWE-Bench score and reshapes enterprise AI
Anthropic released Claude Opus 4 and Claude Sonnet 4 today, dramatically raising the bar for what AI can accomplish without human intervention.