Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
March Madness 2025: How to Watch Every NCAA Game Online
Stream the bracket-busting Sweet 16 college basketball matchups, including #1 Duke vs. #4 Arizona, starting at 7:09 p.m. EST on March 27.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
I spoke with Google's Head of Android about the future of AI - and smart glasses are involved
An intimate conversation with Google's Sameer Samat on the company's approach to AI, the future of wearables, and more.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
MENA marketing disrupted: Trends and predictions shaping the rest of 2025
At Google, we’re on a journey to empower marketers to harness this potential. We're already collaborating with leading thinkers across the region to explore and implement technologies that will define tomorrow's campaigns, a trajectory that has 2025 starting with promise.
Industry Voices , Think Local, Sell Big: Winning Customers With Targeted Ads
Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Image Optimization Market Insights: Fueling Growth in Digital Marketing and E-Commerce , Most Leading Companies - TinyIMG, Nekkra UG, ShortPixel, Piio, ImageKit.io
Global Image Optimization Market reached US$ 153.2 Million in 2023 and is expected to reach US$ 238.7 Million by 2031, growing with a CAGR of 5.7% during the forecast period 2024-2031.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
The Top 3 YouTube Trends To Pay Attention To Right Now
Explore the latest YouTube trends and how they impact the search and marketing community for better engagement.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
Latest Apple OS land in beta, these are all the new features to try
While many of the features have been around since the earlier beta releases, this represents a chance to try in a more finalized and stable state. These are the best bits to play with now:
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Free Gemini users just got a big upgrade, plus paid users have a new Live perk
Google's AI can now remember details about you and talk to you about real-life things around you.
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.