Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts.
The best email marketing software: Expert tested
We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, HubSpot, and others compare.
Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy
Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.
Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
Data Speaks Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget
Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization
Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Ecommerce marketing strategies to boost sales
We’ll show you 21 ecommerce marketing strategies that vary in difficulty and resource needs from foundational to advanced. These strategies will help you stand out, attract new customers, build customer loyalty, accurately track your performance, and more.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline
New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.
E-commerce Marketing Trends 2025
E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s augmented reality (AR) and virtual reality (VR), sophisticated AI chatbots, or live-streamed shopping experiences, e-commerce is a place to experiment and set the pace for other industries. The goal remains the same, though: Attract more customers and keep existing ones coming back.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19
