What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday
Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers
Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.
Plus, Amazon and Shopify both now support IndexNow.
IndexNow, an indexing protocol spearheaded by Microsoft Bing’s search team, announced that IndexNow helps with real-time indexing and structured data support. This allows you keep you your products and shopping ads up to date within Bing and the search engines that use the IndexNow protocol.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
How to Rebuild Trust After E-Commerce Blunders
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
The Best Email Marketing Services and Survey Software of 2025
To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.
I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience
I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19
