Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
Google now auto-upgrades Video Action Campaigns to Demand Gen
Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing
Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.