Ikea Marketing Strategy: A Case Study
The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
How one newsletter tripled paid membership revenue with retargeting emails
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%
The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.
StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
Exclusive early access to email and data capabilities now available through one unified platform
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
Why smart businesses use AI to offload tasks and supercharge their teams
HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').
Amazon Sellers: Inventory Management Tips For 2025
This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.
Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
PubMatic brings generative AI to media buying platform
The combined suite of products received endorsements from GroupM and Attain.
Meta touts complementary powers of video, AI in overture to brands
At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity.
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.