Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
An In-Depth Guide To Apple Search Ads
Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth
Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Google finally launches NotebookLM mobile app at I/O: hands-on, first impressions
Among the numerous announcements search giant Google made this week during the 2025 edition of its annual I/O developer conference (short for “input/output”), one of the most notable for enterprise leaders is that it is finally bringing its hit conversational AI application Notebook LM, previously available only on the web, to the Google Play and Apple App Stores.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.