This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
How a ‘vibe working’ approach at Genspark tripled ARR growth and supported a barrage of new products and features in just weeks
The AI workspace company’s lean team practices AI-native working — or ‘vibe working,’ if you will — so that they can move at what they call “gen speed.” This allows them to release new products and features in rapid-fire succession (nearly every week or so), steadily driving up annual recurring revenue (ARR). As the company boasts, it could be “the fastest-growing startup ever in terms of ARR.”
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
18 Top Digital Marketing Tools in 2025 Based on Category
From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.
Google DeepMind says its new AI can map the entire planet with unprecedented accuracy
Google DeepMind announced today a breakthrough artificial intelligence system that transforms how organizations analyze Earth’s surface, potentially revolutionizing environmental monitoring and resource management for governments, conservation groups, and businesses worldwide.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
OpenAI Launches GPT-5 In ChatGPT To All Users
OpenAI launches GPT-5, now the default model in ChatGPT for all users. The update prioritizes factual accuracy, transparent reasoning, and broader accessibility.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
Google: Actually, AI in Search is driving more queries and higher quality clicks
Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday, Google Search head Liz Reid penned a blog post that puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.