What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth
The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.
How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
How brands can turn compliance into a competitive advantage
Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
11 email marketing platforms that actually understand your customers
Discover email platforms that respond to customer actions with automated, personalised messages, from abandoned cart recovery to birthday wishes and onboarding.
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
18 Top Digital Marketing Tools in 2025 Based on Category
From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
Why The Last Year Has Been The Biggest Challenge For CMOs
The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
WordPress.com review: A heavyweight site builder that makes you work for it
WordPress is a powerful website builder with many strengths, particularly plugins -- but you'll have to pay extra.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
Best Email Marketing Software for Small Business Owners
Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google embeds AI agents deep into its data stack - here's what they can do for you
Google's new agents aren't chatbots. They're autonomous problem-solvers for the enterprise. Here's how they integrate with BigQuery, Spanner, and Gemini to transform analytics, coding, and infrastructure.