#Analytics related marketing articles

How brands can turn compliance into a competitive advantage

Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.

LinkedIn Alerts You When Posts Drive Profile Views & Followers

LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.

Japan shatters internet speed record, can download entire Netflix library in seconds

Researchers in Japan have clocked a mind-blowing 402 terabits per second (Tbps) over standard optical fiber, smashing the previous world record and leaving average U.S. broadband speeds (around 100 Mbps) in the dust—it’s roughly 4 million times faster. This speed could download the entire Netflix library in seconds or transfer 12,500 high-definition movies in a single tick.

Marketing attribution guide: Models, tools & best practices

Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.

What’s new and what’s next in GA4

Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.

Scaling AI starts with people, not technology

AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.

18 Top Digital Marketing Tools in 2025 Based on Category

From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.

Marketing and IT are rewriting the rules of digital transformation

From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.

Closing the gap between creative and marketing performance

Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.

How to vet AI tools for marketing: Key questions to ask

Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.

MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world

AI Powers Digital Marketing Attribution for Scalable Growth

Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.

Small businesses are turning to owned-marketing tools for better control

Engage website visitors with Feedify’s Rising Star Push Notification Tool

Google Analytics adds Reddit Ads integration, launches lead gen tools

Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

How to use GA4 annotations to add context and clarity to your analytics

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

Best Email Marketing Software for Small Business Owners

Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.

YouTube for SEO: Boost rankings with video content

Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.

Google embeds AI agents deep into its data stack - here's what they can do for you

Google's new agents aren't chatbots. They're autonomous problem-solvers for the enterprise. Here's how they integrate with BigQuery, Spanner, and Gemini to transform analytics, coding, and infrastructure.

Best email marketing platforms in 2025: top free and paid options

We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!

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