Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Data Speaks Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget
Workday unveils new AI tools and agents for developers - here's how to access
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ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
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Snapchat now has a standalone app for making gen AI augmented reality effects
Snap's Lens Studio isn't just for professionals anymore.
An In-Depth Guide To Apple Search Ads
Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
AI’s big interoperability moment: Why A2A and MCP are key for agent collaboration
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Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
Snowflake's new AI agents make it easier for businesses to make sense of their data
Snowflake Intelligence spans structured and unstructured data from a variety of services.
How S&P is using deep web scraping, ensemble learning and Snowflake architecture to collect 5X more data on SMEs
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CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
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Mistral AI’s new coding assistant takes direct aim at GitHub Copilot
Mistral AI unveiled a comprehensive enterprise coding assistant Wednesday, marking the French artificial intelligence company’s most aggressive push yet into the corporate software development market dominated by Microsoft’s GitHub Copilot and other Silicon Valley rivals.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
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How Snowflake's new tools turn business analysts into AI developers
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