#App related marketing articles

Apple boosts MLS Season Pass with expanded content, programming

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.

Google AI Overviews now showing on more Google Lens results

Plus, Google iOS app now can search the screen you are reading.

Apple Debuts $599 iPhone 16e With Its First Custom Modem

The iPhone 16e offers most of the features from the iPhone 16 for $200 less.

How to integrate SEO into your broader marketing strategy

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Google Lens Update Lets You 'Search Your Screen' on iPhones

The feature appears to be a limited version of Android's Circle to Search, contained within a few apps. Will it convince some Apple lovers to jump ship, or at least ditch Safari?

Ex-OpenAI CTO Mira Murati unveils Thinking Machines: A startup focused on multimodality, human-AI collaboration

Murati took to X today to announce her new venture Thinking Machines Lab, an AI research and product company with a goal to “advance AI by making it broadly useful and understandable through solid foundations, open science and practical applications.”

Replit and Anthropic’s AI just helped Zillow build production software—without a single engineer

Replit has transformed non-technical employees at Zillow into software developers. The real estate giant now routes over 100,000 home shoppers to agents using applications built by team members who had never written code before.

5 underrated tools to boost your B2B PPC performance in 2025

These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.

Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology

Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.

OpenAI’s ChatGPT explodes to 400M weekly users, with GPT-5 on the way

OpenAI’s ChatGPT has surpassed 400 million weekly active users, a milestone that underscores the company’s growing reach across both consumer and enterprise markets, according to an X post from chief operating officer Brad Lightcap on Thursday.

Best email marketing platforms in 2025

In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.

A Stytch in time: Connected Apps untangles authorization tie-ups for AI agents

AI agents are set to change ID authorization: As they integrate behind the scenes, they will need to move seamlessly between different apps on our behalf, and not get continually halted by login screens.

How To Start a Newsletter To Earn Subscribers

This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.

It looks like Claude is getting an “extended thinking” feature

Screenshots from AI leaker CHOI have dropped on X today, showing a new “extended thinking” toggle and a web search tool on the Claude mobile app. There’s no information yet about how these features will work or when they’re coming, but it looks like the extended thinking feature will be for Pro users only.

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.

Google Lens just got an upgrade on your iPhone. Here’s how it works

New features coming into focus

Researchers find you don’t need a ton of data to train LLMs for reasoning tasks

Large language models (LLMs) can learn complex reasoning tasks without relying on large datasets, according to a new study by researchers at Shanghai Jiao Tong University. Their findings show that with just a small batch of well-curated examples, you can train an LLM for tasks that were thought to require tens of thousands of training instances.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

How Epic Games drives in-game purchases through personalized email marketing

Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.

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