#App related marketing articles

Why I just added Gemini 2.5 Pro to the very short list of AI tools I pay for

I refuse to pay for most AI tools but a new one just made the cut - here's why I'm stunned.

Microsoft 365 Copilot Wave 2 is here: Take a look at what's new

AI agents, GPT-4o image generation, and a new Copilot Notebook feature are all headed your way.

Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

How to use YouTube Shorts to drive sustained growth, engagement

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

How to plan for a new business technology operating model

As organizations reinvent for the AI era, business leaders say they’re moving toward a new enterprise technology operating model. Here’s how to get started.

ChatGPT search has 41 million average monthly users in EU

While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.

Uber Shuttle is launching at the Atlanta airport

This follows LaGuardia and JFK routes in NYC.

From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI

Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.

The best affiliate networks by need and use case

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

6 hidden Android features every user should know - and how they make life easier

Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.

Email marketing vs. social media: Which one works best in 2025?

Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.

What’s next for Google Cloud databases? AI inside SQL and more

Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.

Google Ads Display Keywords: Everything you need to know

Learn how Google Ads display keywords function as both content and audience targeting,

Google Ads policy update: More ads, new rules

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.

Beyond the basics: 7 digital marketing trends for hotels in 2025

In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.

Batch data processing is too slow for real-time AI: How open-source Apache Airflow 3.0 solves the challenge with event-driven data orchestration

Today, the Apache Airflow community is out with its biggest update in years, with the debut of the 3.0 release. The new release marks the first major version update in four years. Airflow has been active, though, steadily incrementing on the 2.x series, including the 2.9 and 2.10 updates in 2024, which both had a heavy focus on AI.

3 clever ChatGPT tricks that prove it's still the AI to beat

OpenAI's been busy adding some seriously cool features to ChatGPT recently to take it to the next level. Here are a few I love.

Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%

Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion

10 most used gen AI tools in the enterprise

From AI chatbots and virtual assistants, to audio and video generators, these are the frontrunner gen AI tools in use today.

Microsoft Monetize Gets A Major AI Upgrade

Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.

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